Falls Creek bodies commit to improved customer service
CONFRONTING snow industry challenges, Falls Creek Ski Lifts and the Resort Management Board have decided to work closely together in 2014.
This was the message Falls Creek Ski Lifts general manager Francis Jackson shared with local residents and guests during the opening ceremony last month.
For the first time, both organisations will share a common logo and are committed to improving the customer’s experience in winter and summer.
New uniforms in lime green had been introduced to allow resort patrons to better identify and communicate with staff for assistance and advice.
The Lift Company and Resort Management Board will use the same logo and work closer on resort services.
Mr Jackson said agreement had been reached for an additional 16 per cent of water to be supplied from the Rocky Dam for snow making.
Falls Creek will be encouraging use of online references on Trip Advisor and he urged all businesses to develop this option and talk about the Falls Creek experience.
“We are only as good as the last customer’s favourable experience,” he said.
RMB CEO David Herman said the resort was looking at new a financial framework for efficiency including contracting out services including parking and over snow transport.
He sighted the valuable role the Falls Creek Alpine Association representing ratepayers and its chair David Risby in tackling common issues.
“We are also working more closely with the Ski Lift Company on a number of initiatives including fresh ties with the Albury-Wodonga region to adopt Falls Creek ‘as my mountain’,” he said.
Mr Herman said the resort want- ed to pay tribute to businesses and clubs that were established 50 years and over and certificates of recognition for their contribution to the Falls Creek will be issued this season.
Before declaring the season open, Minister for Environment and Climate Change, Ryan Smith said the government recognised and supported the Victorian snow industry.
“It attracts over one million visitors each year, generates $580m to the Gross State Product and provides 5500 jobs. It is important to the regional Victorian economy,” he said.
“The 2014-18 Alpine Resorts Strategic Marketing Plan recognised the need for an all resort approach and ‘Snow Victoria’ campaign.
“While marketing the snow experience together, resorts had their own events, including Hotham 4x4 program, horses at Buller and food and wine at Falls Creek.”