Falls Creek bod­ies com­mit to im­proved cus­tomer ser­vice

Mt Hotham Falls Creek - - FRONT PAGE -

CON­FRONTING snow in­dus­try chal­lenges, Falls Creek Ski Lifts and the Re­sort Man­age­ment Board have de­cided to work closely to­gether in 2014.

This was the mes­sage Falls Creek Ski Lifts gen­eral man­ager Fran­cis Jack­son shared with lo­cal res­i­dents and guests dur­ing the open­ing cer­e­mony last month.

For the first time, both or­gan­i­sa­tions will share a com­mon logo and are com­mit­ted to im­prov­ing the cus­tomer’s ex­pe­ri­ence in win­ter and sum­mer.

New uni­forms in lime green had been in­tro­duced to al­low re­sort pa­trons to bet­ter iden­tify and com­mu­ni­cate with staff for as­sis­tance and ad­vice.

The Lift Com­pany and Re­sort Man­age­ment Board will use the same logo and work closer on re­sort ser­vices.

Mr Jack­son said agree­ment had been reached for an additional 16 per cent of wa­ter to be sup­plied from the Rocky Dam for snow mak­ing.

Falls Creek will be en­cour­ag­ing use of on­line ref­er­ences on Trip Ad­vi­sor and he urged all businesses to de­velop this op­tion and talk about the Falls Creek ex­pe­ri­ence.

“We are only as good as the last cus­tomer’s favourable ex­pe­ri­ence,” he said.

RMB CEO David Her­man said the re­sort was look­ing at new a fi­nan­cial frame­work for ef­fi­ciency in­clud­ing con­tract­ing out ser­vices in­clud­ing park­ing and over snow trans­port.

He sighted the valu­able role the Falls Creek Alpine As­so­ci­a­tion rep­re­sent­ing ratepay­ers and its chair David Risby in tack­ling com­mon is­sues.

“We are also work­ing more closely with the Ski Lift Com­pany on a num­ber of ini­tia­tives in­clud­ing fresh ties with the Al­bury-Wodonga re­gion to adopt Falls Creek ‘as my moun­tain’,” he said.

Mr Her­man said the re­sort want- ed to pay trib­ute to businesses and clubs that were es­tab­lished 50 years and over and cer­tifi­cates of recog­ni­tion for their con­tri­bu­tion to the Falls Creek will be is­sued this sea­son.

Be­fore declar­ing the sea­son open, Min­is­ter for En­vi­ron­ment and Cli­mate Change, Ryan Smith said the govern­ment recog­nised and sup­ported the Vic­to­rian snow in­dus­try.

“It at­tracts over one mil­lion vis­i­tors each year, gen­er­ates $580m to the Gross State Prod­uct and pro­vides 5500 jobs. It is im­por­tant to the re­gional Vic­to­rian econ­omy,” he said.

“The 2014-18 Alpine Re­sorts Strate­gic Mar­ket­ing Plan recog­nised the need for an all re­sort ap­proach and ‘Snow Vic­to­ria’ cam­paign.

“While mar­ket­ing the snow ex­pe­ri­ence to­gether, re­sorts had their own events, in­clud­ing Hotham 4x4 pro­gram, horses at Buller and food and wine at Falls Creek.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.