Visi­tor num­bers soar

Mt Hotham Falls Creek - - FRONT PAGE -

MORE than triple the amount of snow lovers vis­ited Vic­to­ria’s six alpine re­sorts in the first two weeks of the sea­son.

Ac­cord­ing to the Alpine Re­sorts Co-or­di­nat­ing Coun­cil (ARCC) in week one of the sea­son (end­ing June 7) Falls Creek had 2324 peo­ple visit the re­sort which was 119 per cent more than last year, while week two’s 1436 visi­tors rep­re­sented a 169 per cent in­crease on the same week in 2014.

Falls Creek’s mar­ket­ing and com­mu­ni­ca­tions man­ager Jo Prothero said she was thrilled with the open­ing week’s re­sults.

“We couldn’t have writ­ten the script any bet­ter in the lead up to the open­ing week­end,” she said.

“Falls Creek had 20cm of nat­u­ral snow on the first day of win­ter with sub-zero tem­per­a­tures re­sult­ing in a week of snow mak­ing.

“Guests were treated to blue skies and skiing from 9am and a free sausage siz­zle and en­ter­tain­ment in Slalom Plaza.

You couldn’t wipe smile off visi­tors’ faces.”

Early snow­falls also en­ticed visi­tors to Mt Hotham with over 2000 peo­ple vis­it­ing the re­sort in the open­ing week of

the win­ter, 71 per cent more than the same week last year.

Mt Hotham’s man­ager of visi­tor ser­vices and in­for­ma­tion tech­nol­ogy Kevin Ray­mond said the open­ing week­end was all about win­ter friends get­ting back to­gether.

“It was great to see all the Hotham lo­cals mov­ing in and en­joy­ing them­selves,” he said.

“It was also fan­tas­tic to see so many first-time Hotham visi­tors throw­ing snow­balls, rid­ing to­bog­gans and en­joy­ing time with their fam­i­lies.

“With more snow pre­dicted, we are look­ing for­ward to the school hol­i­days.”

The im­pres­sive visi­tor sta­tis­tics have been recorded across all six of Vic­to­ria’s re­sorts and a to­tal of 19,381 peo­ple vis­ited the six re­sorts in week one, which was a 216 per cent in­crease on 2014 num­bers.

The ARCC is a gov­ern­ment agency that fo­cuses on the strate­gic di­rec­tion and sus­tain­able growth for Vic­to­ria’s alpine re­sorts and com­piles weekly visi­tor sta­tis­tics through the sea­son on be­half of the re­sorts.

Any­one wish­ing to sub­scribe to the Weekly Visi­tor Sta­tis­tics Re­port can visit

SNOW MUCH FUN: Visi­tors en­joy­ing a cof­fee be­fore head­ing out for some fun in the snow at Mt Hotham.

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