Physio Phebe up for award

Myrtleford Times - - News -

BRIGHT’S Phebe Lis­ton has been nom­i­nated for the Re­gional De­vel­op­ment Vic­to­ria Busi­ness Achieve­ment Award.

Ms Lis­ton, a phys­io­ther­a­pist and di­rec­tor of Ovens Val­ley Physio and Pi­lates, has de­vel­oped her own range of women’s tights and a chat bot that gives re­hab and treat­ment ad­vice on dif­fer­ent in­juries.

She has been in­volved with the Aus­tralian Cross Coun­try Ski Team and in the past sev­eral pro­fes­sional cy­cling teams at var­i­ous times.

With $2,000 up for grabs, Ms Lis­ton said if she was to win the award the money would be put to­wards mar­ket­ing her Physio Phebe chat bot.

“We started the Physio Phebe chat bot about 12 months ago,” she said.

“Last year I won $3500 through Pitch­fest which we put to­wards film­ing some pro­fes­sional videos and in the last cou­ple of months we’ve been re­fin­ing and pro­mot­ing it a bit more.

“We’ve got a busi­ness men­tor in Mel­bourne and a lady help­ing as with our PR so things are mov­ing for­ward.”

Over re­cent years Ms Lis­ton has been a fi­nal­ist in nu­mer­ous other en­tre­pre­neur­ial com­pe­ti­tions.

In 2015 she was a semi­fi­nal­ist in The Aus­tralian Women’s Weekly Qan­tas Women of the Fu­ture Award which recog­nises young women aged be­tween 18 and 30 with a great busi­ness idea, char­ity, cre­ative ven­ture or in­no­va­tion.

The fol­low­ing year she was a fi­nal­ist in the Cel­e­brate Age Award by Ac­tive Age­ing Aus­tralia, which recog­nises con­tri­bu­tion to ac­tive and pos­i­tive ag­ing.

Her brand Ar­tic­fit was also a fi­nal­ist in the 2017 ISPO Brand­New com­pe­ti­tion which is an in­ter­na­tional com­pe­ti­tion for in­no­va­tive start-ups in the sport­ing in­dus­try world­wide.

In the same year Ms Lis­ton was also recog­nised as hav­ing a game-chang­ing Aus­tralian start-up when she won the 2017 Lexus Col­lec­tive Hub Start-up com­pe­ti­tion.

On top of her two busi­ness en­deav­ours Ms Lis­ton has con­nected with Aus­tralian Cer­vi­cal Cancer foun­da­tion and Breast West through net­work­ing events in which she has then gone on to donate large amounts of prod­ucts to their fundraiser nights.

She has also been ef­fec­tively lever­ag­ing so­cial me­dia in­clud­ing col­lab­o­rat­ing with or­gan­i­sa­tions that share a sim­i­lar vi­sion of fe­male em­pow­er­ment such as Run­ning Mums Aus­tralia, Chicks with Stix and Fast and Fe­male.

A gala din­ner for the Re­gional De­vel­op­ment Vic­to­ria Busi­ness Achieve­ment Awards will be held on Oc­to­ber 26. EN­TRE­PRE­NEUR: Ovens Val­ley Physio and Pi­lates di­rec­tor Phebe Lis­ton is in the run­ning for another award.

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