Dan Mall shows us around his stu­dio in Philadel­phia, where he con­nects with his hand­picked teams

net magazine - - CONTENTS - Dan ( daniel­ is a cre­ative di­rec­tor and ad­vi­sor. He’s the founder of de­sign col­lab­o­ra­tive Su­perFriendly and the co-founder and CEO of Su­perBooked

Dan Mall gives a tour of his of­fice in Philadel­phia, which acts as the head­quar­ters for Su­perFriendly’s hand­picked project teams

You’re look­ing at my desk at SFHQ (Su­perFriendly head­quar­ters), my de­sign stu­dio in Philadel­phia. The workspace was built in an old church that we ren­o­vated when I left Big Space­ship in 2012 and my wife and I moved back from Brook­lyn.

We’d both sort of grown up in Philly, and it was time to chal­lenge our­selves in a dif­fer­ent way. We fig­ured that if we could best New York, we could make it any­where. My fam­ily and I live up­stairs, and the full stu­dio is down­stairs.

As the founder and sole em­ployee of Su­perFriendly, I use what I lov­ingly call ‘The Su­perFriend Model’ to pull to­gether be­spoke teams of spe­cial­ists for ev­ery project. I over­see all work to make sure ev­ery team is work­ing to the high­est qual­ity.

This work­ing model means I do a lot of video calls with my dis­trib­uted teams. My Rode Pod­caster [1] (a USB broad­cast mi­cro­phone), and Ledu draft­ing lamp keep me look­ing bright and sound­ing clear for these.

For my de­sign work, a key part of my setup is my Wa­com In­tuos Pro cre­ative pen tablet [2]. I’m use­less with­out it.

My ‘What Color Is It?’ screen­saver [3] keeps my screen look­ing fresh. It takes what­ever time it is in hours, min­utes and sec­onds, trans­lates that into a hex code and dis­plays that colour. So at 15: 47: 04 it shows the colour #154704. The screen­saver was cre­ated by Jonic Lin­ley, based on a web­site by J.E. Mur­phy.

If I’m feel­ing unin­spired, this dig­i­tal frame from Elec­tric Ob­jects [4] shows me new art­work when­ever I want it. You can load it with more than 20,000 pic­tures.

This ‘Never Set­tle’ card [5] by my Su­perFriend Ug­monk (aka Jeff Shel­don) has been beau­ti­fully screen­printed in metal­lic gold ink on black cover stock. I keep it on my desk to re­mind me to keep push­ing my­self.

Most im­por­tantly, my wed­ding photo [6] and In­sta­gram Pho­tos Cal­en­dar from So­cial Print Stu­dio re­mind me what a for­tu­nate life I’m blessed to live.

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