Ice­landic Moun­tain Guides

net magazine - - GALLERY - https://www.moun­tain­

I re­cently ticked off Ice­land from my travel bucket list – its breath­tak­ing land­scapes and in­cred­i­ble water­falls ev­ery­where you turn were un­for­get­table. Be­fore I set off on my trip I re­ally wish I could have planned and booked my sight­see­ing and tours all in one place. In­tro­duc­ing the new Ice­landic Moun­tain Guides (IMG) web­site. It’s an ab­so­lute beauty – across all de­vices – show­cas­ing the amaz­ing ad­ven­tures and ex­pe­ri­ences the com­pany of­fers.

Founded in 1994, IMG has been pro­vid­ing pre­mium out­door ex­pe­ri­ences in Ice­land for tourists and lo­cals alike. Across its tour pages it has im­ple­mented cus­tom maps us­ing Map­box, an open-source map­ping plat­form, to show more de­tailed itin­er­ar­ies as well as ex­act routes. This func­tion is par­tic­u­larly im­pres­sive when us­ing it on mo­bile de­vices.

Marco Cop­peto, de­sign lead at Ueno, ex­plained that his team worked with IMG on re­design­ing and de­vel­op­ing the web­site and up­dat­ing its dig­i­tal brand­ing. They cre­ated a new, in­tu­itive way for web­site vis­i­tors to search for and book tours. This ex­pe­ri­ence now in­cludes in­ter­ac­tive itin­er­ar­ies, im­age gal­leries and en­ables cus­tomers to book ac­tiv­i­ties in a brand new seam­less check­out ex­pe­ri­ence. I’m on the next plane to Reyk­javik if any­one needs me.

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