net magazine - - SHOWCASE -

(1) The brief for the web­site came to us as ‘Project Fire­cracker’; it was com­pletely hand writ­ten and il­lus­trated. (2) We de­cided early on that the web­site de­sign should feel ed­i­to­rial and ex­per­i­mented with ed­i­to­rial de­sign spreads to help us in­form ty­po­graph­i­cal and lay­out choices for the web­site. (3) We pre­sented our ideas and de­signs reg­u­larly to up to 25 mem­bers of the Page\Park team and col­lected im­me­di­ate feed­back. (4) Some early ar­ti­cle page wire­frames. Our aim was to make con­tent en­try as flex­i­ble as pos­si­ble by al­low­ing them to stack and re­order dif­fer­ent con­tent blocks. (5) The first round of de­signs we pre­sented. It was a joy to de­sign with the in­cred­i­ble pho­tog­ra­phy pro­vided to us by the client. (6) The sec­ond round of de­signs pre­sented to the client. At this point we were get­ting close to a fi­nal de­sign. (7) Be­fore the site went live, we helped Page\Park de­sign some mailouts. The slanted ty­pog­ra­phy used was then fed back into the fi­nal web­site de­sign.

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