(1) The brief for the website came to us as ‘Project Firecracker’; it was completely hand written and illustrated. (2) We decided early on that the website design should feel editorial and experimented with editorial design spreads to help us inform typographical and layout choices for the website. (3) We presented our ideas and designs regularly to up to 25 members of the Page\Park team and collected immediate feedback. (4) Some early article page wireframes. Our aim was to make content entry as flexible as possible by allowing them to stack and reorder different content blocks. (5) The first round of designs we presented. It was a joy to design with the incredible photography provided to us by the client. (6) The second round of designs presented to the client. At this point we were getting close to a final design. (7) Before the site went live, we helped Page\Park design some mailouts. The slanted typography used was then fed back into the final website design.