Chris Day

net magazine - - VOICES BIG QUESTION -

Agency owner and Jaf­fa­holic­ In 2018, one thing’s be­come clear: mar­ket­ing of WYSIWYG soft­ware pack­ages has be­come so ex­ag­ger­ated that many of our clients be­lieve they can de­liver any func­tion­al­ity they can dream of in sec­onds, for free. So now we have to pro­vide more ed­u­ca­tion early on in our project pro­cesses and clearly de­fine the level of flex­i­bil­ity they will get. In ad­di­tion to this, we talk to them about the im­por­tance of brand con­sis­tency, ac­ces­si­bil­ity and com­pli­ance, which can also suf­fer in a WYSIWYG en­vi­ron­ment.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.