BI G QUES­TION

net magazine - - CONTENTS - Https://oribi.io/)

Our ex­perts dis­cuss the web­sites they wish they’d made them­selves

Owner, ecomm.de­sign ecomm.de­sign I stum­bled upon Oribi ( and its UI sim­plic­ity grabbed my at­ten­tion right away, which rarely hap­pens. Peo­ple de­velop ‘trends fa­tigue’ with web­sites that fol­low the same de­sign ‘norms’. As de­sign­ers, in­stead of try­ing to im­press our col­leagues, we should fo­cus on be­ing fresh, use­ful and rel­e­vant to our users. What I like most about Oribi is its use of scrappy vi­su­als (as op­posed to pixel-per­fect il­lus­tra­tions), sim­ple ty­pog­ra­phy (in­stead of high­brow font pair­ings) and a down-to-earth feel.

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