BI G QUESTION
Our experts discuss the websites they wish they’d made themselves
Owner, ecomm.design ecomm.design I stumbled upon Oribi ( and its UI simplicity grabbed my attention right away, which rarely happens. People develop ‘trends fatigue’ with websites that follow the same design ‘norms’. As designers, instead of trying to impress our colleagues, we should focus on being fresh, useful and relevant to our users. What I like most about Oribi is its use of scrappy visuals (as opposed to pixel-perfect illustrations), simple typography (instead of highbrow font pairings) and a down-to-earth feel.