Un­scene NYC

The spots lo­cals might not even know about

net magazine - - SHOWCASE -

The whole idea be­hind this de­sign is to veer off the beaten path and into some­thing undis­cov­ered in New York City. This par­tic­u­lar guide hones in on Chinatown.

The tar­get de­mo­graphic is 20- to 30-some­things look­ing to im­press their friends with new in­tel on NYC. Use of a dark colour palette evokes a sense of ex­clu­siv­ity and se­crecy. The font pair­ings speak to the bold­ness of NYC, bal­anced with the move­ment from the graf­fi­ti­in­spired NYC script font.

It works based on email sub­scrip­tions. Each week a new place is re­vealed and blasted out to sub­scribers. The email leads back to the site, which holds all the hid­den spots. If it’s locked then it hasn’t been re­vealed yet, so check back.

And fi­nally from a tech­nol­ogy stand­point, the map would be pow­ered us­ing Map­box and the posts would be tied to the WordPress REST API, as well as MailChimp for email sub­scrip­tions.

Close up

(1) As the user scrolls down, this lo­ca­tion popup will switch to the next lo­ca­tion at the same time an­other post on the left is brought up from the bot­tom. The same popup also in­di­cates the dis­tance it is from the user’s cur­rent lo­ca­tion. (2) When this but­ton is clicked a full-screen takeover ex­pands with a short de­scrip­tion ex­plain­ing Un­scene NYC. It will also in­clude an email sub­scrip­tion form prompt­ing them to sign up for ex­clu­sive in­tel. (3) This icon in­di­cates whether the lo­ca­tion has been re­vealed or not. (4) This lets the users jump be­tween other is­sues. When clicked, a full screen takeover ap­pears with bold ty­pog­ra­phy list­ing other neigh­bour­hoods. (5) This green dot marks whether the user has read this post yet. Once viewed, the dot dis­ap­pears. (6) On mo­bile this full bleed in­tro would play am­bi­ent video in the back­ground. The video would give a feel for the neigh­bour­hood and show a per­son in­ter­act­ing with the guide.

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