The spots locals might not even know about
The whole idea behind this design is to veer off the beaten path and into something undiscovered in New York City. This particular guide hones in on Chinatown.
The target demographic is 20- to 30-somethings looking to impress their friends with new intel on NYC. Use of a dark colour palette evokes a sense of exclusivity and secrecy. The font pairings speak to the boldness of NYC, balanced with the movement from the graffitiinspired NYC script font.
It works based on email subscriptions. Each week a new place is revealed and blasted out to subscribers. The email leads back to the site, which holds all the hidden spots. If it’s locked then it hasn’t been revealed yet, so check back.
And finally from a technology standpoint, the map would be powered using Mapbox and the posts would be tied to the WordPress REST API, as well as MailChimp for email subscriptions.
(1) As the user scrolls down, this location popup will switch to the next location at the same time another post on the left is brought up from the bottom. The same popup also indicates the distance it is from the user’s current location. (2) When this button is clicked a full-screen takeover expands with a short description explaining Unscene NYC. It will also include an email subscription form prompting them to sign up for exclusive intel. (3) This icon indicates whether the location has been revealed or not. (4) This lets the users jump between other issues. When clicked, a full screen takeover appears with bold typography listing other neighbourhoods. (5) This green dot marks whether the user has read this post yet. Once viewed, the dot disappears. (6) On mobile this full bleed intro would play ambient video in the background. The video would give a feel for the neighbourhood and show a person interacting with the guide.
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