Brand sen­ti­ment by de­sign

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Although noth­ing has been ex­plic­itly con­firmed, mount­ing ev­i­dence (https://netm.ag/2E9PZwE) sug­gests that brand sen­ti­ment is now con­tribut­ing to search en­gine vis­i­bil­ity but how can we cap­i­talise on this as a de­signer? Well, as with pri­vacy, brand sen­ti­ment starts with de­sign. When de­sign­ing UX, think about the en­tire cus­tomer ex­pe­ri­ence. So­cial me­dia men­tions: let the user share your con­tent Cus­tomer ser­vice: re­solve is­sues via so­cial me­dia On­line re­views: rich snip­pet data, Yelp, TripAd­vi­sor, etc Pos­i­tive brand men­tions in con­tent could be a con­trib­u­tor to SEO too, as well as so­cial sell­ing (i.e. the qual­ity of ver­i­fied re­views from items sold via so­cial me­dia).

It can be hard to know what to fo­cus on when the world of tech evolves so quickly but when it comes to SEO, tak­ing a user-cen­tric ap­proach to de­sign makes the most sense. Think: if you were the user, how would you eval­u­ate the qual­ity of a brand?

En­cour­ag­ing so­cial me­dia men­tions and help­ing the user share your con­tent can help im­prove pub­lic sen­ti­ment about your brand

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