TOP 5 PRACTICAL TIPS

1. FIT FOR PURPOSE

Select the content you are sharing to suit the platform’s purpose. For example, what you share on Linkedin will differ from what you share on Instagram or Tiktok.

2. THINK LONG-TERM

It’s easy to upload but not so easy to erase. Think long-term when sharing socially and be cautious about what you post, when and what you say about others online.

3. SELECT YOUR AUDIENCE

Be clear on who you allow to see your content by regularly checking your privacy settings. Just as you control what you post, be deliberate about who you want to see your posts.

4. BE PROFESSIONAL

While being beige and bland doesn’t cut it on social media, you also want to remain authentically you and professional. So, balance your desire for impact with a professionally curated approach.

5. LEVERAGE ITS BENEFITS

Social media can accelerate and enhance your career when you use it wisely. Take the time to consider how you best use your platforms of choice in a way that suits you and your career objectives.