AUSTIN SEVEN

David Morgan

Published 2017 by Veloce, which supplied the review copy. ISBN 978-1-845849-79-5 David Morgan has been on the Austin 7 ‘scene’ for about 60 years. His knowledge and contacts have been put to good use here, to tell the full story of the 7, from its concept until today’s enthusiasts.

Herbert Austin was knighted during World War I. At war’s end, he decided to change Austin’s policy from producing a variety of models to focusing on just one. Initial attempts were not successful. The company was placed into receivership but was allowed to continue trading. Sir Herbert considered that a small simple car was the way forward but could not initially get his board on side. He decided to move a bright 17-year-old draughtsman, Stanley Edge, into his family home to work with him on all aspects of the new car. Subsequently, Edge and a small team were installed in a workshop at Longbridge to put the concept into practice. With the board now more supportive, the 7 was launched in 1922.

Having given us that lead-in, Morgan’s book covers, in a very readable way, every possible aspect of the car’s production, its marketing, development, new models such as the Ruby, and its successful racing career. There are some lovely colour adverts and a wonderful selection of photos throughout the 228 large pages. Military 7s are covered, as are coach-built models and variations built for overseas markets such as the Dixi and the Bantam.

The 7 grew somewhat over the years, and competition, particularly from Morris, became stronger: both companies vied to produce a car for £100. Nonetheless, almost 300,000 7s were sold until production ceased in 1939.

The final 60 or so pages deal with the 7 after World War II, with the 750 Club, racing (including Bruce Mclaren’s Ulster), building specials, longdistance touring, and more.

Many books have been written about Herbert Austin’s little car; I doubt, however, that any of them are as complete and interesting as this one!