You can’t fake be­ing fash­ion­able, but it’s easy to be fash­ion­ably fake with this eth­i­cal win­ter trend

Noosa Life and Style - - FASHION - 1. Kookai jacket, $320, kookai.com.au PHOTO: JERAD WIL­LIAMS 2. Supre faux fur Chubi jacket in hot pink, $90, supre.com.au 3. Un­real Fur Land­scape cape, $299, un­re­al­fur.com.au 4. Zara faux fur short coat, $139, zara.com/au

Ver­sace, Gucci, Moschino, Michael Kors, Karl Lager­feld – these are just a few of the world’s top lux­ury fash­ion brands which have made the de­ci­sion to ditch fur in a move for eth­i­cal fash­ion.

Even Kim Kar­dashian stepped out this month an­nounc­ing, “That’s my new thing, faux”.

And while fur has in the past been linked to high fash­ion, that doesn’t mean you can’t have fun with its stylish sub­sti­tute, as Rachel Col­lis­ter from Un­real Fur would know.

“Qual­ity faux fur can em­u­late the real thing in true nat­u­ral colours while we can have so much more fun go­ing faux in terms of colours, prints, de­signs,” she says.

“Faux fur is cheaper than real fur, eas­ier and cheaper to store and main­tain and ... looks and feels great to wear with a clean con­science.

“I think real fur is out. It is un­fash­ion­able to be seen wear­ing mink, rab­bit or oth­er­wise. The flex­i­bil­ity work­ing with faux fur al­lows us to be cre­ative sea­son af­ter sea­son way be­yond real fur.”

One ma­jor ar­gu­ment pro-fur ad­vo­cates have made in the past is the qual­ity fac­tor; real fur gar­ments last a long time. But ever-ad­vanc­ing tech­nol­ogy means that 100 per cent syn­thetic furs are close to the real thing, with­out the cru­elty.

Com­ing into win­ter, a faux fur piece is a wardrobe es­sen­tial and whether you like the nat­u­ral fur “look” or not, there are plenty of re­tail­ers do­ing both. If you’re not even into the fur look but love the tex­tures, have a lit­tle furry fun with syn­thet­ics that will add a bit of spice to darker-hued win­ter looks.

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