Sirens (Greek): women re­garded as se­duc­tive and beau­ti­ful

Noosa Life and Style - - FASHION -

Noosa la­bel Siren Cloth­ing is vin­tage-in­spired fash­ion for time­less beau­ti­ful women. De­signer Re­becca Brim­ble­combe says Siren Cloth­ing is a vin­tage in­spired fash­ion line which en­tices women to em­brace their in­ner siren.

“As a vin­tage in­spired de­signer, my range tran­scends the whim of fash­ion. I de­sign clas­sic, time­less styles with an em­pha­sis on flat­ter­ing the fe­male form,” says Re­becca.

“I en­joy trans­pos­ing au­then­tic el­e­ments of vin­tage pat­tern-cut­ting into my own de­signs, made for mod­ern fig­ures, in con­tem­po­rary fab­rics.”

The Siren la­bel started in a hum­ble mar­ket in Cam­den, Lon­don af­ter Re­becca grad­u­ated with Dis­tinc­tion in Fash­ion De­sign from the Lon­don Col­lege of Fash­ion in 1980. Since mov­ing to Syd­ney in 1985, Re­becca’s clas­sic fem­i­nine de­signs quickly grew in pop­u­lar­ity, stock­ing many bou­tiques around Aus­tralia and New Zealand.

Siren Cloth­ing has found its home, trad­ing at the Eu­mundi Mar­kets since 2001, and be­com­ing a per­ma­nent fix­ture in 2013 with the move to Eu­mundi Square and now the ad­di­tion of a joint-bou­tique Noosa Junc­tion shop Pin Up Par­adise open­ing late last year.

“Cus­tomers have tired of throw­away ‘fash­ion’ which only con­trib­utes to the un­sus­tain­able waste moun­tain and ex­ploita­tion of fac­tory work­ers pro­vid­ing cheap labour. They want styles that last and never date, in good qual­ity fab­rics. Clothes which are well-made and de­signed to fit prop­erly,” says Re­becca, who has worked with the same small fam­ily of fas­tid­i­ous sew­ers both in Syd­ney and now Ho Chi Minh City for over 20 years.

Re­becca is in­spired by a life-long love of the aes­thet­ics of cloth­ing de­sign from many his­tor­i­cal pe­ri­ods, es­pe­cially the sur­real Dali-in­flu­enced work of Schi­a­par­elli, the in­tri­cate bias-cut dresses of Vion­net, through to the clas­sic Old Hol­ly­wood de­signs of Adrian and Edith Head.

The genesis of the la­bel name Siren’s name is in ref­er­ence to the sirens of Greek mythol­ogy: a woman re­garded as se­duc­tive and beau­ti­ful.

Siren Cloth­ing will launch Sum­mer 2018/2019 this Oc­to­ber at the 11th an­nual Sun­shine Coast In­ter­na­tional Fash­ion Fes­ti­val in the Ready to Wear show. Visit www.siren­cloth­


Ba­call Black Polka.

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