PRO­TECTED BY AN AN­SWER TO UGLY TREND

For­get the white Christ­mas, this trend turns Christ­mas jumper envy on its head

Noosa Life and Style - - FASHION - Or­der at ug­lyx­mas­rashie.com.au

ACLEVER mar­ket­ing cam­paign by anti-can­cer war­riors is cap­i­tal­is­ing on Aussies’ envy of a white Christ­mas. The Ugly Xmas Rashie is Can­cer Coun­cil Queens­land’s an­swer to a global Christ­mas trend. “It’s too hot for us to don ugly Christ­mas sweaters in Aus­tralia – but the Ugly Xmas Rashie en­sures Aussies can stay on trend and sun safe while sup­port­ing a great cause,” Can­cer Coun­cil Queens­land CEO Chris McMil­lan said. “With two in three Aus­tralians di­ag­nosed with skin can­cer by the time they are 70 – and sun pro­tec­tion re­main­ing key to pre­ven­tion – we’re proud to be the ben­e­fi­cia­ries of what has be­come an iconic tra­di­tion in sun safety.” Launch­ing in 2015, the Ugly Xmas Rashie sold out in 48 hours and raised more than $270,000 for can­cer re­search, pa­tient sup­port and pre­ven­tion pro­grams. About 490 peo­ple are di­ag­nosed with melanoma each year in the Sun­shine Coast re­gion. De­signed by Scody, the UPF50+ UXR also comes in a lim­ited-edi­tion zip front, cy­cling jer­sey and chil­dren’s sizes. This year’s lim­ited-edi­tion rashie de­sign fea­tures a koala, and will ar­rive by spe­cial de­liv­ery from the North Pole.

PHOTO: JESSE SMITH PHO­TOG­RA­PHER

SWEATER ENVY NO MORE: Can­cer Coun­cil’s Christ­mas rashie.

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