PROTECTED BY AN ANSWER TO UGLY TREND
Forget the white Christmas, this trend turns Christmas jumper envy on its head
ACLEVER marketing campaign by anti-cancer warriors is capitalising on Aussies’ envy of a white Christmas. The Ugly Xmas Rashie is Cancer Council Queensland’s answer to a global Christmas trend. “It’s too hot for us to don ugly Christmas sweaters in Australia – but the Ugly Xmas Rashie ensures Aussies can stay on trend and sun safe while supporting a great cause,” Cancer Council Queensland CEO Chris McMillan said. “With two in three Australians diagnosed with skin cancer by the time they are 70 – and sun protection remaining key to prevention – we’re proud to be the beneficiaries of what has become an iconic tradition in sun safety.” Launching in 2015, the Ugly Xmas Rashie sold out in 48 hours and raised more than $270,000 for cancer research, patient support and prevention programs. About 490 people are diagnosed with melanoma each year in the Sunshine Coast region. Designed by Scody, the UPF50+ UXR also comes in a limited-edition zip front, cycling jersey and children’s sizes. This year’s limited-edition rashie design features a koala, and will arrive by special delivery from the North Pole.
SWEATER ENVY NO MORE: Cancer Council’s Christmas rashie.