AUSSIE CLAS­SIC

... opens new Noosa store

Noosa Life and Style - - FASHION -

The bold, colour­ful Hawai­ian print of a pair of Okanuis is un­mis­tak­able and surfers around town are re­joic­ing the re­turn of the Aussie brand’s re­tail shopfront to Hast­ings St.

Owner Si­mon Kasprow­isz said re­open­ing the Noosa store was “an easy choice”.

“It’s very im­por­tant to have that tac­tile ex­pe­ri­ence for cus­tomers that you don’t get on the in­ter­net, which is why we opened the Noosa store.

“And we have great staff in the store - our man­ager Jo, Kylie, Emma and Simone - they do a great job.

“Why Noosa? Three rea­sons, it’s a great lo­cal com­mu­nity, weather is amaz­ing and the Hast­ings St shop­ping strip is a pre­mier one that peo­ple love to walk up and down, it has a great vibe and it fits with our brand.”

Okanui is an Aussie brand that has been pro­duc­ing surf wear for 41 years and has its head of­fice on the north­ern beaches of Syd­ney.

The brand has come a long way since the mid 1950s when a young Dick Ash (the founder) was en­joy­ing the good life, liv­ing in and around the ocean, surf­ing ev­ery­day and rid­ing the big wooden surf­boards unique to Aus­tralian surf cul­ture called okanuis.

Dick de­cided he needed longer length board­ies rather than the shorter ver­sion avail­able at the time so

he bor­rowed his mother’s sewing ma­chine and made his first pair of Okanuis out of can­vas from the Avalon Post Of­fice mail­bags.

Be­fore long, he was mak­ing the shorts for all of his surf­ing mates and he nick­named them okanuis.

A few years later in 1978 he launched Okanui the cloth­ing brand on the back of the fa­mous hibis­cus print in­spired by his trav­els to the Pa­cific Is­lands.

From this point Okanui took off, ev­ery­body needed a pair.

To this day Okanui re­mains a fam­ily owned Aus­tralian busi­ness fo­cused on pro­vid­ing high qual­ity prod­ucts for its loyal cus­tomers.

The range now in­cludes shirts and t-shirts, hats, hood­ies, linen and kids’ shorts, all made from the high­est qual­ity tex­tiles, fo­cused on eth­i­cal and sus­tain­able man­u­fac­tur­ing.

Si­mon said while the style re­mains some­what un­changed, new ranges are launched ev­ery sea­son.

“We do a lot of the old and the new. Our prints are what we are fa­mous for.

“Swim shorts have be­come a ma­jor cat­e­gory of ours and our old clas­sic board­ies are al­ways a favourite.

“A cou­ple of gen­er­a­tions have grown up with Okanui now.”

Girls, the good news is that they’re plan­ning to launch a women’s range be­fore the end of the year.

PHO­TOS: CON­TRIB­UTED

OPEN: Okanui has opened its flag­ship store in Hast­ings St, Noosa Heads.

RIGHT: Okanui has a win­ter range of hood­ies and long pants.

HIS­TORY: Okanui dates back 41 years.

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