Sheep & wool show

Pres­i­dent’s Wel­come Letter

North East & Goulburn Murray Farmer - - FRONT PAGE - By ROSS MCGAUCHIE

Pres­i­dent, Aus­tralian Sheep Breed­ers As­so­ci­a­tion

WHILE our wool­grow­ers en­joy some of the best in­ter­na­tional de­mand con­di­tions in decades, it has never been more im­por­tant that our pre­mier, world­class bench­mark­ing event dis­plays the best of the best to our con­sumers and a grow­ing national and in­ter­na­tional au­di­ence.

The Aus­tralian Sheep­breed­ers’ As­so­ci­a­tion’s con­tin­u­ous im­prove­ment through the em­ploy­ment of gen­er­a­tions of ex­pert breed­ing, pro­duc­ing world class elite ge­net­ics and in­no­va­tion has kept us at the fore­front of the pre­mium qual­ity that is see­ing a steady rise in de­mand and prices.

At the same time, our sheep­meat pro­duc­ers are en­joy­ing an in­creased de­mand for our prime lamb and mut­ton, both do­mes­ti­cally and on the ex­port mar­ket.

When we gather each July in the re­gional cen­tre of Bendigo, we not only cel­e­brate and dis­play the in­cred­i­ble con­tri­bu­tion our mem­bers make to the in­dus­try, but also to the national econ­omy.

And we catch up with friends from across the na­tion.

The hard work and fo­cus on ex­cel­lence and in­no­va­tion that has oc­curred on the na­tion’s best farms and studs year after year makes the jour­ney from all states to form this an­nual epi­cen­tre of ex­cel­lence as they com­pete in the bench­mark­ing show rings and dis­play the en­tire sup­ply chain.

Through the in­dus­try’s good times – and bad – we have never lost fo­cus on what it re­quires to keep an en­tire agri­cul­tural sec­tor not only vi­able, strong, grow­ing and at the fore­front, but to cap­ture and keep the at­ten­tion of the world.

This con­stant striv­ing for ex­cel­lence has called for an un­wa­ver­ing, con­sis­tent and col­lec­tive ap­proach to that quest.

This doesn’t end with the pro­ducer’s role, but recog­nises the cru­cial value adding we see on the na­tion’s and the world’s fash­ion cat­walks and the qual­ity of what makes the jour­ney from the pad­dock to the plate. We also cel­e­brate the wool­crafts from our won­der­ful spin­ners and weavers who proudly show­case their exquisite hand­crafts.

Year on year, the Aus­tralian Sheep and Wool Show at­tracts a broad­en­ing national and in­ter­na­tional au­di­ence.

From July 14 to 16 at Bendigo’s Prince of Wales Show­grounds, the na­tion’s best farm­ers will com­pete for the top cham­pi­onship rib­bons; our finest fleeces will be judged; lead­ing wool fash­ion will be dis­played; the grow­ing craft mar­ket will form Aus­tralia’s largest one-stop fi­bre mar­ket; a ma­jor re­tail shop­ping precinct comes to life; the ex­cite­ment of see­ing pre­mium stock sales and; prime lamb will be at the cen­tre of its own taste sen­sa­tion fes­ti­val.

We also cel­e­brate all of the el­e­ments that are vi­tal for the run­ning of our in­dus­try - for the first time ever in Bendigo, this year sees the Aus­tralian Yard Dog Cham­pi­onships, ex­pert shear­ers, the agribusi­nesses and sup­port ser­vices that pro­vide vi­tal em­ploy­ment and the abil­ity to de­liver to all of our con­sumers.

But, careful suc­ces­sion plan­ning for the fu­ture is also a cru­cial and cen­tral el­e­ment of our quest.

Show­cas­ing the ca­reer and ed­u­ca­tional op­por­tu­ni­ties the in­dus­try of­fers for our young peo­ple; cel­e­brat­ing the best of our young farm­ers and agribusi­ness achiev­ers; ju­nior com­pe­ti­tions to en­sure the con­ti­nu­ity of our in­ter­na­tional stan­dards; stay­ing ahead of the tech­nolo­gies avail­able and; fos­ter­ing the in­no­va­tions that will take us dy­nam­i­cally for­ward are also an in­te­gral part of our event.

And, it’s not just about life on the farm.

We need the young de­sign­ers of the fu­ture who will cel­e­brate the use of our pre­mium nat­u­ral fi­bre, the young chefs and restau­ra­teurs who will con­tinue to de­velop our iconic national lamb dish and show­case its pop­u­lar­ity across all cul­tural groups.

Year after year we also wel­come our highly val­ued spon­sors whose sup­port en­sures we can keep the largest event of its type grow­ing and the spot­light firmly fo­cused on the best of the best.

Ma­jor spon­sor­ship part­ners, Stock & Land, AWTA, Land­mark, El­ders, RASV, AWI, WFI, City of Greater Bendigo, O’Sul­li­vans Transport and MLA are to be thanked for their con­tin­ued sup­port.

Join us for a jour­ney to be truly proud of.

AS FAR AS THE EYE CAN SEE: The an­nual ram sales are just one of the many at­trac­tions at the Aus­tralian Sheep & Wool Show.

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