Victorian fruit CSA Australian first
Focus on value, not cost
ANT Wilson wants to combine community support with ethical farming, and has opened his organic orchard up to doing just that.
Instead of taking his produce direct to market, Ant wants buyers to know their fruit; where it comes from, how it is produced and who is farming it. Now, Ant pioneered the first dedicated fruit CSA share program – an idea that brings together the wholesomeness of communal living with sustainable agriculture.
Commonly called CSAs, a Community Supported Agriculture program is an emerging method of sales and distribution, used most commonly in the sustainable farming sector.
CSA members sign up for a ‘share’ before the start of the growing season - which guarantees them regular deliveries of fresh produce for around 18 weeks.
“What makes a CSA different to regular box schemes is not only direct interaction between farmer and member, but also commitment and risk sharing,” Ant said. "It's mutually beneficial agreement – as the farmer, I can mitigate my risk through pre-sales, and as CSA share-holder members can get the best produce delivered to a central location, but also know that their fruit comes with more story than just a sticker from interstate.”
Ant runs Tellurian Fruit Gardens, an organic orchard in Harcourt, Central Victoria.
Previously known as the Mt Alexander Fruit Gardens, the property was featured in a recent North East and Goulburn Murray Farmer feature when, along with three oth-er farmers, the state's first organic co-Op was formed.
Like many, Ant is concerned about the future of agriculture – the need to blance commercial profit while minimising carbon footprint and food miles.
While the idea of a farming CSA is not new – the scheme is popular in Japan and America – Ant believes his is the first fruit-only operation.
“I’m excited to be introducing a new way for people to connect directly with the farm and get great value at the same time,” he said.
“By engaging with my CSA, members are getting ownership over their food system – they have a chance to learn and participate through our direct relationship.”
In a further break from traditional fruit-boxes, Ant is asking people to nominate a price they wish to pay when they sign-on for the CSA.
If a box of fruit is $10 to produce, members are asked to pay its value, rather than the cost.
The hope is, Ant said, that those that can afford to will pay more; with the excess then used to help those who cannot afford even $10.
“Some people have a lot, and some don’t have enough – I’m asking people to pay above the suggested price – so that I can offer the produce to some at a lower price,” he said.
If the current fruit season does not meet expectations, Ant already has a store of stewed, juiced and preserved fruit that will bolster fresh varieties in the weekly deliveries.
The Tellurian Fruit Gardens CSA sign-up process is open until November 25, with the forms available at tfgardens.com.au.
What makes a CSA different to regular box schemes is not only direct interaction between farmer and member, but also commitment and risk sharing. - ANT WILSON
PIONEER: Ant Wilson, from Tellurian Fruit Gardens, is offering CSA memberships to his organic fruit orchard.