Blizzard Brewing Company DINNER PLAIN
WHY cans? It's a question Blizzard Brewing Company founder Mark Hubbard hears all the time. "People automatically think that premium craft beer is meant to come in a bottle, not a can," Hubbard says. "But we want you to enjoy our beer as fresh as it can possibly be away from the brewery and the best way to do that is to have it from a can." Hubbard says the right packaging is especially important for craft beer like Blizzard that is made from all-natural ingredients without pasteurisation and without added chemicals and preservatives. It is Australia’s highest brewery – at an altitude of 1550 metres in Dinner Plain in the Victorian Alps. Hubbard hails from the Rocky Mountains of Colorado where there is a strong craft beer tradition and a long history of breweries working at elevation in snow-ski resorts. As a passionate skier, hiker and cyclist, Hubbard was drawn to Victoria's High Country where he thought the only other thing needed to complete the Alpine experience was a brewery above the snowline. But there's also another reason for creating a craft brewery in Victoria's High Country: the water. "At Blizzard, today's powder is tomorrow's beer,” he says. “Basically we brew with snow-melt – fresh, pure Victorian Alps’ spring water, sourced from the high-altitude aquifers of Dinner Plain. "Water is the main ingredient in beer and ours is the purest available." With a core range that features an amber ale, pale ale, kolsch, classic and lavender-style lager, IPA and stout, we're sure you'll agree that wherever the water comes from Blizzard's doing things right.