Boutique linen in the heart of Beechworth
THE quaint and beautiful town of Beechworth provides the perfect store location for boutique linen label Eva’s Sunday.
Cross the stone threshold into this linen wonderland and you won’t be disappointed. The retail space is quirky, unconventional and put together with a keen eye for colour and texture.
Old ladders and brass piping become hanging racks and etched away plaster reveals original brickwork. A centuries’ old door from India is hung ‘barn style’ and never fails to be praised (often by trailing husbands).
The clothing design is classic but has an edge; unexpected buttons add detail, generous facings, lovely ties, deep inverted pleats and much more.
The collection is designed in the nearby Eva’s Sunday Studio, located approximately 30 minutes from Beechworth in the town of Myrtleford. The clothes are manufactured both offshore and in Australia.
“We are very proud of the fact that 50% of our garments are now made in Melbourne,” said label owner Nic MacIsaac.
As with all businesses, COVID-19 has presented its challenges for this independent women’s clothing label. Lockdown has seen the temporary closure of the Beechworth store along with the two Melbourne locations, Fitzroy and Hawthorn.
“It has been difficult but we have remained optimistic and focused on delivering our customers around Australia and New Zealand the very best service and product. Our online store has been critical to this.”
Covid-19 has provided the impetus for a new venture at the label; the production of custom made garments and the amazing community of women have supported this wholeheartedly so it is becoming an integral part of their offering.
In addition to their own label, Eva’s Sunday also stock candles and room spray by Melbourne based SOH, bags by Rose & Lyle and scarves by Dog & Boy.