Northern Rivers Style - - FRONT PAGE -

In­te­rior de­signer and stylist Shan­non Fricke has a dis­tinct style that’s all her own. Part coun­try, part coastal, part boho chic, her work evokes the re­laxed so­phis­ti­ca­tion of the woman her­self.

Her work has been cap­ti­vat­ing read­ers around the globe for 20 years, reg­u­larly ap­pear­ing in news­pa­pers and home and life­style mag­a­zines in­clud­ing Home Beau­ti­ful, In­side Out, Coun­try Style, Real Liv­ing, Elle Dec­o­ra­tion UK, Elle Decor Den­mark, Marie Claire and Bolig Liv.

Her work on TV in­cludes Chan­nel 10’s The Liv­ing Room, and she has pre­sented more than 60 episodes of the award-win­ning de­sign pro­gram HOME on the Life­style Chan­nel as well as Post­cards from HOME and House Guests.

Her books, Sense of Style: Colour and Sense of Style: Space have been trans­lated into Dutch, Dan­ish, Span­ish, Fin­nish and Chi­nese. Her lat­est book, How To Dec­o­rate has been pub­lished in Aus­tralia and the US through Pen­guin and Ran­dom House.

Creative di­rec­tor for the range of projects un­der the Shan­non Fricke brand, she has also re­cently re­alised a long-held dream – to turn her fam­ily home, Gra­ciosa By­ron Bay www.gra­cios­aby­ron­ into a spirit well­ness re­treat.

For more go to shan­non­ or visit the con­cept store at Newry­bar Mer­chants, 19 Old Pa­cific High­way, Newry­bar NSW 2481.

What was your child­hood or ear­li­est am­bi­tion?

I dis­cov­ered fash­ion mag­a­zines at an early age (around 12 years old) and Dolly mag­a­zine was my favourite. I re­mem­ber study­ing ev­ery word, im­age, the graph­ics and fonts day in day out.

As an only child, I found los­ing my­self to the pages gave me hopes and dreams for my life that I oth­er­wise would never have had ac­cess to. My dream was to work on the mag­a­zine some day and so, be­ing a rather ob­ses­sive type, I made this my life’s mis­sion! At 15 and still at school, I re­mem­ber writ­ing to the team with the hope I may be able to do some work ex­pe­ri­ence, to no avail. So I mus­tered the courage to give them a call. I re­mem­ber get­ting through to the op­er­a­tor and ask­ing for the fash­ion depart­ment and some­how be­ing put through to the fash­ion ed­i­tor. This led to a week’s work ex­pe­ri­ence that would change the course of my life. My ul­ti­mate dream was re­alised at 23 years old when I be­came the beauty ed­i­tor for the mag­a­zine.

Did you study af­ter school or go straight into work?

When I left school, I de­cided to go straight into the work­force. I knew ex­actly what I wanted to do as a ca­reer and was re­ally ex­cited to get out amongst it and learn on the job. This led to three years work­ing in the fash­ion and me­dia in­dus­try both here and in the UK. I did re­turn to study at 21 years old – study­ing a Bach­e­lor of Arts at Syd­ney Univer­sity – work­ing at the same time

run­ning the New Faces depart­ment at one of Aus­tralia’s lead­ing model agen­cies. Two years in, I was of­fered my dream job at Dolly and never com­pleted my de­gree. Now, at 48 years old – I’m study­ing again, re­train­ing for a new ca­reer in en­ergy heal­ing.

Am­bi­tion or tal­ent: which matters more to suc­cess?

Drive and am­bi­tion are vi­tal for achiev­ing your goals and dreams. Tal­ent can be fi­nessed if you’re fo­cused and up for the task.

How have your am­bi­tions changed in re­cent years?

My am­bi­tions have ebbed and flowed as I have moved through my life and ca­reer. I’ve never be­lieved in re­main­ing stuck in one ca­reer or one area of in­ter­est and have found ways to cre­ate a busi­ness or ca­reer around my pas­sions. For me, work and life are in­trin­si­cally linked. I don’t want to spend a minute of my day fo­cused on some­thing that I don’t res­onate with or work­ing in an of­fice or an in­dus­try that I don’t feel deeply con­nected to.

For as long as I can re­mem­ber, I’ve lived closely with the voice in my head that says ‘You could be dead to­mor­row – is this how you want to live to­day?’ and so I make sure that ev­ery day is spent work­ing on my loves.

Of course, this can of­fer up a few road­blocks that need to be moved or trav­elled around along the way. But the jour­ney of my life is so much more joy­ful.

Who was or is your men­tor?

I’ve had so many men­tors in my life. I look to them for guid­ance, par­tic­u­larly as I’m grow­ing from one way of be­ing to an­other, or one ca­reer to an­other. At the mo­ment, my men­tors are Dr Al­berto Vil­loldo and Bar­bara Brennan – both ex­perts in the field of en­ergy medicine and heal­ing. Their knowl­edge and ex­pe­ri­ences have taken my life in a whole new di­rec­tion. I love that in one life­time you can learn so many new things.

What’s new for your busi­ness?

All my busi­nesses are de­signed around my core be­lief – a life lived with love, sen­su­al­ity and an open-heart is a life bet­ter lived. A home de­signed with your in­di­vid­ual cre­ativ­ity in mind is more than a home – it’s a heart cen­tre. Cre­at­ing from the heart and un­der­stand­ing the ef­fect en­ergy has on your space has driven all of my work and this feeds the di­verse range of projects that sit un­der the Shan­non Fricke brand. My new range of bed­li­nen – Where Dreams Are Made – is due for re­lease into Do­mayne stores na­tion­ally and my con­cept store, Shan­non Fricke Heart and Home. I be­lieve that bed is the place where the deep­est heal­ing and re­ju­ve­na­tion takes place, and a beau­ti­fully de­signed bed­room fa­cil­i­tates this process.

The re­treats I’m host­ing at my prop­erty Gra­ciosa By­ron Bay are de­signed for women at a cross­roads. Here we pro­vide a nur­tur­ing en­vi­ron­ment for women to re­align with their truest creative voice and share the spirit heal­ing and well­ness tools needed for vi­brancy, fo­cus and clar­ity for their life. As a co-owner of Newry­bar Mer­chants –a unique bou­tique depart­ment store in Newry­bar in the By­ron Bay hin­ter­land – we bring to­gether a col­lec­tive of mer­chants all fo­cussed on the cre­ation and de­liv­er­ing of beau­ti­ful ob­jects for the home. I love home. It’s my favourite place to be. So it makes sense to cre­ate my work­ing life around it.

De­scribe your per­sonal fash­ion style?

My style shifts and changes de­pend­ing on the day and what’s re­quired from me. At home, it’s more my lack of style that pre­vails. When I’m work­ing around the By­ron Bay area it’s ca­sual dresses with a boho twist. For big city meet­ings I’ll ramp it up a few notches to re­laxed glam.

Has your style changed over the years?

I’m a jeans and t-shirt kind of girl at heart. Al­ways have been. I re­mem­ber at 10 years old, say­ing to my­self that I’m go­ing to cre­ate a life where I get to wear jeans ev­ery day. That’s pretty much how I roll.

What’s your most trea­sured fash­ion item and why?

I have a col­lec­tion of beau­ti­ful vin­tage dresses, shirts and jack­ets. I love that you will never find a looka­like any­where.

In what place are you hap­pi­est?

In bed. At home.

Shan­non Fricke

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