High fashion stakes at Beef Week
Every year thousands wait to hear the theme for Casino’s Beef Week, apart from beef, so they can join in the dressing-up of the community.
This year, the iconic look of Rural Australia is the feature for the 36th Beef Week.
Think Akubra hats, jeans, checked shirts and boots. Mcleod’s Daughters Northern Rivers style.
One surefire way to nail the look is to kit yourself out at Casino’s Fitzmax Clothing Company in Walker St. They stock the latest RM Williams, Wrangler, Levi’s, Thomas Cook and Gidgee labels for men, women and children.
Country style fashion has changed and while the boots, hats and jeans remain the staple, blingy belts and vivid patterned shirts give a modern twist to the traditional country style.
Beef Week Queen Ashley Little shops at Fitzmax Clothing all the time.
“They have all the RM Williams clothes,” Ms Little said.
“It’s what I wear. My whole family is decked out in boots and jeans from Fitzmax’s.”
The Beef Week Queen had her eye on a new belt studded with bling. “The bling brings a femininity to the look,” she said.
Fitzmax sales assistant Nikki Hughes said women usually choose bling on their jeans or go for the sparkly belt, but not both.
Ms Hughes can size up a customer’s body shape and fit the perfect jeans.
She guaranteed she could fit a pair of jeans for every single customer.
“You’ll walk out feeling like a million bucks,” she said.
Next is skin tone.
For the Beef Week Queen, Ms Hughes chose a burnt orange long-sleeved shirt.
Mother and daughter models Michelle and Elaina Underhill wore matching pink shirts.
“The colour of your hair and eyes affects the choice of shirts too,’’ Ms Hughes said.
“And it makes all the difference when choosing a hat.”
The Rural Australia look isn’t complete without a hat.
And it’s all based on your hair colour.
“Dark hair, light hat. Light hair, dark hat,” Ms Hughes said.
The outfit is finished with boots.
Elaina chose groovy pink, white and brown cowgirl boots fitted with lights that flashed when she stomped her feet.
Even Jelly the bluey was kitted out in a red bandanna from Fitzmax.
Beef Week president Stuart George said a different theme was chosen each year to involve the community in the event and add extra excitement.
Shops in Casino dress up their windows inspired by the Rural Australia theme throughout the festival.
BEEF WEEK 2018
More than 30,000 people are expected at the 11-day event from Saturday, May 19 to Tuesday, May 29.
Find out more at www.casinobeefweek.com.au
Follow Beef Week on Facebook, Twitter and Instagram.
■ Clothes by Fitzmax Clothing Company. Props by Cottage Collection, Casino.
Chayellah, 6, and Beef Week Queen Ashley Little bling up their belts..
Elaina, 4, with Jelly the bluey.