High fash­ion stakes at Beef Week


Ev­ery year thou­sands wait to hear the theme for Casino’s Beef Week, apart from beef, so they can join in the dress­ing-up of the com­mu­nity.

This year, the iconic look of Ru­ral Aus­tralia is the fea­ture for the 36th Beef Week.

Think Akubra hats, jeans, checked shirts and boots. Mcleod’s Daugh­ters North­ern Rivers style.

One sure­fire way to nail the look is to kit your­self out at Casino’s Fitz­max Cloth­ing Com­pany in Walker St. They stock the lat­est RM Wil­liams, Wran­gler, Levi’s, Thomas Cook and Gidgee la­bels for men, women and chil­dren.

Coun­try style fash­ion has changed and while the boots, hats and jeans re­main the sta­ple, blingy belts and vivid pat­terned shirts give a modern twist to the tra­di­tional coun­try style.

Beef Week Queen Ash­ley Lit­tle shops at Fitz­max Cloth­ing all the time.

“They have all the RM Wil­liams clothes,” Ms Lit­tle said.

“It’s what I wear. My whole fam­ily is decked out in boots and jeans from Fitz­max’s.”

The Beef Week Queen had her eye on a new belt stud­ded with bling. “The bling brings a fem­i­nin­ity to the look,” she said.

Fitz­max sales as­sis­tant Nikki Hughes said women usu­ally choose bling on their jeans or go for the sparkly belt, but not both.

Ms Hughes can size up a cus­tomer’s body shape and fit the per­fect jeans.

She guar­an­teed she could fit a pair of jeans for ev­ery sin­gle cus­tomer.

“You’ll walk out feel­ing like a mil­lion bucks,” she said.

Next is skin tone.

For the Beef Week Queen, Ms Hughes chose a burnt or­ange long-sleeved shirt.

Mother and daugh­ter mod­els Michelle and Elaina Un­der­hill wore match­ing pink shirts.

“The colour of your hair and eyes af­fects the choice of shirts too,’’ Ms Hughes said.

“And it makes all the dif­fer­ence when choos­ing a hat.”

The Ru­ral Aus­tralia look isn’t com­plete with­out a hat.

And it’s all based on your hair colour.

“Dark hair, light hat. Light hair, dark hat,” Ms Hughes said.

The out­fit is fin­ished with boots.

Elaina chose groovy pink, white and brown cow­girl boots fit­ted with lights that flashed when she stomped her feet.

Even Jelly the bluey was kit­ted out in a red ban­danna from Fitz­max.

Beef Week pres­i­dent Stu­art Ge­orge said a dif­fer­ent theme was cho­sen each year to in­volve the com­mu­nity in the event and add ex­tra ex­cite­ment.

Shops in Casino dress up their win­dows in­spired by the Ru­ral Aus­tralia theme through­out the fes­ti­val.


More than 30,000 peo­ple are ex­pected at the 11-day event from Satur­day, May 19 to Tues­day, May 29.

Find out more at www.casi­

Fol­low Beef Week on Face­book, Twit­ter and In­sta­gram.

■ Clothes by Fitz­max Cloth­ing Com­pany. Props by Cot­tage Col­lec­tion, Casino.

Chayel­lah, 6, and Beef Week Queen Ash­ley Lit­tle bling up their belts..


Elaina, 4, with Jelly the bluey.

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