RETURN JOURNEY

IN 2019 AND 2020 JOHN’S BOOK ENGLISH JOURNEY WON SEVERAL INTERNATIONAL BOOK DESIGN AWARDS

What was so special about the design?

My designer came along with this idea of having 20 different covers, which I thought was financial suicide. With photography books, it’s a small market unless it can appeal to a wider audience. With English Journey, the fact it was an unusual design and an unusual way of presenting the work opened it up to a wider market, not just people who were interested in photography. I had interior designers that were buying whole sets of 20.

Really?

There were two interior designers in South Korea who bought two sets each! That’s 40 copies. Then I had a guy in France who had this beautiful château, he wanted the set of 20. I think he wanted them because they looked nice!