Formula proves a winner
ATECO managing director Ric Hull is hoping the successful formula he used to sell Kia will work with the Great Wall utes.
‘‘ We’ve got no thoughts of taking the market by storm, it will be a gradual process, but I think it will be easier than it was with the Koreans,’’ Hull said. ‘‘Everything we buy now is made in China, so people are comfortable with buying Chinese.’’
All three models in the Great Wall ute range have a warranty of three years or 100,000km, there is 24-hour roadside assistance for the warranty period, and Ateco will provide a free loan vehicle if a Great Wall ute is off the road for repairs for more than 48 hours.
At the time of launch, Ateco has appointed more than 40 dealers to handle the Great Wall utes in all major centres, including Darwin.
Hull anticipates more will be appointed in the coming months.