Infiniti races into partnership talks
A LUXURY Infiniti that taps into technology from the Red Bull Grand Prix team is being tipped as part of the Japanese brand’s future product plan.
Infiniti returns to Australia late next year with a bold product offensive, including sports-focused SUVs, after an unsuccessful first effort in 1990 with a single luxury flagship called the Q45.
The company admits it is looking to Red Bull as an extension of a sponsorship deal ignited at the Australian Grand Prix in March.
‘‘Our relationship with Red Bull is only five races old, but the trajectory for it is to move on and work more closely together. One way of doing that is on a road car project,’’ admits Simon Sproule, the global head of marketing communications at Nissan.
like the partnership direction and we are now considering how to evolve.
‘‘Both ourselves and Red Bull have expressed an open attitude towards new opportunities.’’
Infiniti is the upscale division of Nissan and part of the NissanRenault alliance, which provides an indirect link to Red Bull through Renault’s supply of racing engines for the team.
Sproule is quick to downplay anything concrete.
‘‘This is very early days in the Infiniti-Red Bull Racing F1 relationship and there is nothing to announce at this point,’’ he says.
‘‘The speculative questions on road cars was raised and so the natural answer was simply ‘maybe’.
‘‘No program or plan currently exists, but if the partnership grows over time . . . we have already said publicly that we have started technical project discussions and this is a good first move to see how a deeper partnership could evolve.’’
Nissan’s luxury car division, Infiniti, is keen to forge ties with Red Bull