US driv­ers in Cruze con­trol

NT News - Motoring - - CARS GUIDE - By PAUL GOVER, in the US

THE small car tak­ing Aus­tralia by storm is also a big hit across the Pa­cific.

The com­pact Cruze that’s giv­ing a big kick to GM Holden’s re­sults, and is fore­cast to even­tu­ally out­sell the Com­modore, is now the favourite car in the US.

It topped the Toy­ota Camry and Honda Ac­cord in June as a range of new ri­vals, in­clud­ing Hyundai and Kia, con­tinue to win new friends in the world’s sec­ond-big­gest show­room.

A to­tal of 24,896 Cruzes were de­liv­ered in June, the third straight month with sales over 20,000 cars.

The Cruze is not a threat to the over­all top run­ner in Amer­ica, the F-Se­ries truck range from Ford that has dom­i­nated among buy­ers for decades, but it is com­ing fast on the car front.

‘‘It seems to be the right car at the right time. The Cruze ECO is a big hit here with the most efficient gaso-

It seems to be the right car at the right time. The Cruze ECO is a big hit here with the most efficient gaso­line en­gine in its seg­ment

line en­gine in its seg­ment,’’ says Chevro­let spokesman Ja­son Laird, an Aus­tralian who pre­vi­ously led the spin at­tack for Holden.

‘‘Styling is also a big point. Chevro­let only has the three-door sedan here be­cause that’s the most pop­u­lar body style. But con­sumers say some of its ri­vals . . . look like they were de­signed by teenagers.’’ Mr Laird says Chevro­let has also trans­planted the ef­fi­ciency mes­sage from Aus­tralia thanks to Mark Reuss, the for­mer GM Holden chair­man who now holds the reins at Chevy.

Chevro­let is also do­ing well with the Aus­tralian­de­vel­oped Ca­maro coupe, with sales up by 13 per cent over June 2010. Sum­mer fun­sters have also driven de­mand for the con­vert­ible model to more than 20 per cent of Ca­maro sales.

The over­all Chevro­let sales to­tal in June was 156,848 ve­hi­cles in the US, the foun­da­tion for a hal­fyear global re­sult for the blue-bow-tie brand of 2.35 mil­lion — the best in the com­pany’s 100-year his­tory.

Cruze sales to­talled more than 330,000 world­wide through June as Chevro­let set record first-half sales in Ar­gentina, Brazil, Chile, China, Colom­bia, Den­mark, Ecuador, France, South Africa and Tur­key.

Holden’s Cruze . . . prov­ing a win­ner in the US

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