Honda: Cost cuts will bring customers back
THE most dramatic price cuts in Honda’s history have boosted the value for anyone considering shopping for the brand in Australia.
Prices have been trimmed by up to 12 per cent over the past six months in a slash-andburn campaign intended to reverse a dramatic 25 per cent fall in sales.
Local sales have been hit hard by the March tsunami in Japan and the Thai floods that inundated its factory late last year.
The Thai plant was responsible for producing around 80 per cent of the Hondas sold here and the Australian arm has been forced to react by cutting prices and adding fea- tures to boost buyer demand and lift its market share.
Company spokesman Lindsay Smalley says the value-formoney strategy is the core of the company’s regrowth.
‘‘Honda Australia’s goal is to rapidly return our sales and market share to our traditional levels, then grow our business into this decade,’’ he said. ‘‘We announced significant price adjustments and specification improvements across a range of models in 2011, and this year will launch a number of new models.
‘‘We strive to ensure we deliver the best value for money to Australians’’
Honda expects its Thai plant to be operating in April.