Honda: Cost cuts will bring cus­tomers back

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NT News - Motoring - - CARS GUIDE -

THE most dra­matic price cuts in Honda’s his­tory have boosted the value for any­one con­sid­er­ing shop­ping for the brand in Aus­tralia.

Prices have been trimmed by up to 12 per cent over the past six months in a slash-and­burn cam­paign in­tended to re­verse a dra­matic 25 per cent fall in sales.

Lo­cal sales have been hit hard by the March tsunami in Ja­pan and the Thai floods that in­un­dated its fac­tory late last year.

The Thai plant was re­spon­si­ble for pro­duc­ing around 80 per cent of the Hon­das sold here and the Aus­tralian arm has been forced to re­act by cut­ting prices and adding fea- tures to boost buyer de­mand and lift its mar­ket share.

Com­pany spokesman Lind­say Smal­ley says the value-for­money strat­egy is the core of the com­pany’s re­growth.

‘‘Honda Aus­tralia’s goal is to rapidly re­turn our sales and mar­ket share to our tra­di­tional lev­els, then grow our busi­ness into this decade,’’ he said. ‘‘We an­nounced sig­nif­i­cant price ad­just­ments and spec­i­fi­ca­tion im­prove­ments across a range of mod­els in 2011, and this year will launch a num­ber of new mod­els.

‘‘We strive to en­sure we de­liver the best value for money to Aus­tralians’’

Honda ex­pects its Thai plant to be op­er­at­ing in April.

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