The hunt for cars is eas­ier

NT News - Motoring - - CARS GUIDE -

WITH the aim of im­prov­ing us­abil­ity and in­creas­ing search flex­i­bil­ity, Cars guide.com.au has un­veiled ground­break­ing tech­nol­ogy in the form of its new search tool.

Car buy­ers can now multi select a va­ri­ety of makes and mod­els to be com­pared in a sin­gle search re­sult.

On all other Aus­tralian au­to­mo­tive clas­si­fied sites, the con­sumer is re­quired to select from a very nar­row re­sult set, start­ing with only a sin­gle brand, and then is forced to ex­e­cute sev­eral searches when com­par­ing cars.

Carsguide.com.au’s new fun­nel was de­signed as part of a longer cus­tomer-cen­tric ap­proach to help­ing car buy­ers find the right car.

With the aim be­ing bet­ter able to show­case the seller’s car on the site, the list­ing now fea­tures larger im­ages of the car and shows more de­tails with clearly marked calls to ac­tion.

In ad­di­tion to the search en­gine update, the car de­tails pages and gallery pages also are up­dated to in­crease vis­i­bil­ity and ease of use of the pages.

Chief tech­nol­ogy and prod­uct of­fi­cer Joey Caisse said that the new de­signs have tested ‘‘very pos­i­tively’’ in Carsguide’s con­sumer re­search.

‘‘We are ex­tremely ex­cited to bring th­ese mar­ket lead­ing in­no­va­tions to our cus­tomers,’’ Mr Caisse said, ‘‘es­pe­cially at the end of a month where we have ex­pe­ri­enced our high­est traf­fic to date.’’

To have a look at the new smart search tool, go to the web­site sit­u­ated at www.carsguide.com.au

Carsguide.com.au is a joint ven­ture backed by a con­sor­tium of Aus­tralia’s lead­ing car deal­ers and more than 120 metropoli­tan, sub­ur­ban, and re­gional News Lim­ited news­pa­pers.

It is Aus­tralia’s fastest grow­ing, au­to­mo­tive clas­si­fied web­site, pre­sent­ing en­gag­ing in­for­ma­tion and au­to­mo­tive knowl­edge — pre­sent­ing the per­fect place to buy and sell cars.

The web­site of­fers a huge va­ri­ety of car list­ings, handy tools and tips, photo gal­leries and videos, to help our au­di­ence trans­act with con­fi­dence by de­liv­er­ing them ev­ery­thing they need to know about buy­ing, sell­ing, and run­ning a car.

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