Downsize a boost for small vehicles
OUR streetscape has changed as motorists swap big cars for small cars.
The big winner in this motoring trend is the Mazda3 which last year upset Holden Commodore’s long-running reign as the top-selling car in Australia.
And the trend continues this year with the little Japanese cutey continuing to triumph in the sales stakes.
The Hi-Lux ute was the topselling car last month in the end-of-financial-year trading boon with 3539 sold and 15,104 in the first five months of the year.
However, it trails both the Mazda3 (17,889) and Toyota Corolla (15,222) so far this year with the Commodore in fourth (13,117).
Mazda Australia boss Doug Dickson says there are many reasons why Mazda3 appeals to new car buyers.
‘‘But its success can be defined by four key attributes: function, innovation, style and value,’’ he says.
‘‘Mazda3 delivers on all of these and I believe this is the reason that many buyers choose to take one home.’’
We didn’t take his word for it. Instead, we asked some Mazda3 buyers why they chose the car, what they like about it and what they don’t like.
Legal secretary and law student Elise Neumann, 23, is one of the new breed of Mazda converts.
She’s a first-time Mazda buyer who shopped around extensively before buying a new Mazda3 Neo just two weeks ago.
‘‘I wanted a car that had a good reputation and that I knew would be reliable,’’ she says.
‘‘Also looks were very important to me.
‘‘In its price range - compared to other cars - it’s better quality inside and out and much nicer to drive than any other car I test drove in that price range.
‘‘I’m absolutely in love with it.’’
At the other end of the scale is long-time Mazda devotee, Ronald Hannibelsz, 56, who has owned seven Mazdas over 30 years, including five Mazda3 or 323 models.
‘‘They are very economical to run and it suits my budget,’’ he says.
More people, like Darwin’s Greg Beach, are opting for small cars like the Mazda 3