Mazda3 goes for ultra-modern push
AUSTRALIA’S favourite car, the Mazda3, has been given more firepower in the 2012 sales race.
The Japanese brand has boosted the features list for the small car range by adding Bluetooth— standard in key competitors Cruze and Corolla — to the entry-level $20,330 Neo model without adding to the price tag.
The system will enable hands-free phone use and music streaming, the latter also on offer via a USB input. A USB connection also allows for full iPod integration and function via the steering-wheel-mounted controls and information being displayed on the centre display. So far this year the Mazda3 has sold more than 28,000 units and was just ahead of the Toyota’s HiLux range of two and four-wheel-drive utility vehicles in second and the soon-to-be-replaced Corolla in third.
Mazda Australia’s national marketing manager Alastair Doak says the Mazda3 is Australia’s most popular car and the updates were designed to maintain that. ‘‘With the introduction of Bluetooth and USB across the entire range . . . we expect the appeal to continue.
‘‘The fact that the latest enhancements come at no extra cost shows that we are intent on giving Mazda buyers more,’’ he says.