Ford remains upbeat despite dismal run of showroom results
FORD says it’s ‘‘business as usual’’ at Broadmeadows despite another round of speculation about its future as an Australian carmaker.
The blue oval brand is reacting to comments from the executive vice-president of global marketing and sales for the Ford Motor Company, Jim Farley, following the latest dismal showroom results for the homegrown Falcon.
Sales have slumped well below 1000 cars in each month of 2013.
March was another poor month with sales dropping almost 14 per cent.
‘‘We have nothing to announce today beyond 2016,’’ Farley told Carsguide at the New York motor show, refusing to speculate on plans beyond the life of the current Falcon.
But Farley’s comment has triggered an official response from Bob Graziano, the president of Ford Australia, along similar lines.
‘‘Ford has stated its position on numerous occasions; that we’re focused on our business going forward and when we do have something to say we will announce it,’’ Graziano reveals to Carsguide.
‘‘The report out of the New York auto show does nothing to advance the story. For Ford Australia, it’s business as usual.’’
Ford is well advanced with development of facelifted Falcon and Territory models for 2014 and was expected to tease their design at the Australian International Motor Show in June, before the Melbourne event was canned.