Ford re­mains up­beat de­spite dis­mal run of show­room re­sults

NT News - Motoring - - CARS GUIDE -

FORD says it’s ‘‘busi­ness as usual’’ at Broad­mead­ows de­spite an­other round of spec­u­la­tion about its fu­ture as an Aus­tralian car­maker.

The blue oval brand is re­act­ing to com­ments from the ex­ec­u­tive vice-pres­i­dent of global mar­ket­ing and sales for the Ford Mo­tor Com­pany, Jim Far­ley, fol­low­ing the lat­est dis­mal show­room re­sults for the home­grown Fal­con.

Sales have slumped well be­low 1000 cars in each month of 2013.

March was an­other poor month with sales drop­ping al­most 14 per cent.

‘‘We have noth­ing to an­nounce to­day be­yond 2016,’’ Far­ley told Cars­guide at the New York mo­tor show, re­fus­ing to spec­u­late on plans be­yond the life of the cur­rent Fal­con.

But Far­ley’s com­ment has trig­gered an of­fi­cial re­sponse from Bob Graziano, the pres­i­dent of Ford Aus­tralia, along sim­i­lar lines.

‘‘Ford has stated its po­si­tion on numer­ous oc­ca­sions; that we’re fo­cused on our busi­ness go­ing for­ward and when we do have some­thing to say we will an­nounce it,’’ Graziano re­veals to Cars­guide.

‘‘The report out of the New York auto show does noth­ing to ad­vance the story. For Ford Aus­tralia, it’s busi­ness as usual.’’

Ford is well ad­vanced with devel­op­ment of facelifted Fal­con and Ter­ri­tory models for 2014 and was ex­pected to tease their de­sign at the Aus­tralian In­ter­na­tional Mo­tor Show in June, be­fore the Mel­bourne event was canned.

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