Bullish entry in SUV range
THE world has no need for another SUV, but that is not stopping Lamborghini.
It has just approved its outrageous Urus as the world’s luxury carmakers rush to satisfy the SUV craving, with models including future cars from Bentley and Maserati.
The Urus will not hit the road until 2017 but is already predicted to comfortably double production for the Italian brand, just as the Cayenne SUV did for Porsche. That points to sales of about 3000 a year.
It will lumber in above the Gallardo and Aventador with a body teased from Lamborghini’s existing Urus concept car and a mechanical package based on the Volkswagen Group’s MLB platform, which is designed to fit under the next-generation Audi Q7, Cayenne and Volkswagen Touareg.
Confirmation of the arrival of the Urus came during Lamborghini’s 50th birthday celebrations from Audi, which has ultimate control of Lamborghini.
‘‘In the year 2017 we will start the third model range: the Urus. So, in the future, Lamborghini will continue to stand for exclusivity, uncompromising aerodynamics and sporty driving,’’ Audi chairman Rupert Stadler said.
The Urus project surfaced last year in the run-up to the Beijing auto show. It is big and brutal but has an edginess familiar to all Lamborghini products and hints of the Gallardo and Aventador.
Urus’s engine is likely to be a turbo-charged V8 with hybrid electric booster to liberate about 440kW.
It is expected to undercut other VW Group SUVs on the weight front, by about 100kg, by using carbon fibre in its body structure.
The Urus should be about 4.9m long, but only 1.7m high, on alloy wheels at least 20 inches in diameter.
And it’s name? Unlike ot- her Lamborghini models, which are named after Spanish fighting bulls, Urus goes back further to the original ancestral name for the cattle which came before modern cows.
Lamborghini’s Urus is a flamboyant model that will not hit the road until 2017 but is bound to generate much interest before then