Volvo top mar­que in sat­is­fac­tion stakes

NT News - Motoring - - CARS GUIDE -

Volvo Car Aus­tralia man­ag­ing di­rec­tor.

Each year Roy Mor­gan Re­search sur­vey around 52,000 Aus­tralians across the coun­try and ask them about their sat­is­fac­tion with var­i­ous prod­ucts and ser­vices they own/use, in­clud­ing the ve­hi­cle they cur­rently drive. With about 83 per cent of the pop­u­la­tion con­sid­ered a ‘‘driver’’, Roy Mor­gan in­ter­view face-to-face around 43,000 driv­ers an­nu­ally.

The re­sults last week for Volvo were re­veal­ing, with over­all sat­is­fac­tion lev­els con­sis­tently around the 95 per cent level dur­ing 2013.

Among those Volvo own­ers who pur­chased new, sat­is­fac­tion lev­els were at the high 90 per cent lev­els, while those who pur­chased their car used still demon­strated sat­is­fac­tion lev­els in the low 90s. Volvo SUV own­ers were marginally more sat­is­fied than their pas­sen­ger coun­ter­parts, gen­er­ally one or two per­cent higher each month.

Volvo ve­hi­cles know how to sat­isfy their driv­ers

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