Volvo top marque in satisfaction stakes
Volvo Car Australia managing director.
Each year Roy Morgan Research survey around 52,000 Australians across the country and ask them about their satisfaction with various products and services they own/use, including the vehicle they currently drive. With about 83 per cent of the population considered a ‘‘driver’’, Roy Morgan interview face-to-face around 43,000 drivers annually.
The results last week for Volvo were revealing, with overall satisfaction levels consistently around the 95 per cent level during 2013.
Among those Volvo owners who purchased new, satisfaction levels were at the high 90 per cent levels, while those who purchased their car used still demonstrated satisfaction levels in the low 90s. Volvo SUV owners were marginally more satisfied than their passenger counterparts, generally one or two percent higher each month.
Volvo vehicles know how to satisfy their drivers