Dads shortchanged on their day
FATHER’S Day will deliver an $800m spending boom to the economy, but it’s nowhere near the money splashed on mums.
Australian Retailers Association research showed an average of $93 would be spent on dad this year with Queenslanders set to splash the most ($112 each) and South Australians being the meanest ($63).
QUT marketing professor Gary Mortimer, a father himself, said mums come off best, with data showing 10 per cent more is spent on Mother’s Day.
“Tassie dads shouldn’t hold their breath, with the research showing over 70 per cent of people in Tassie don’t plan to buy a gift at all this year,” he said. Alcohol and food (28 per cent) topped the list of gifts.