Rivals join forces for vaccination campaign
FIERCE competitors Deloitte, EY, KPMG and PwC have banded together to support the federal government’s national vaccination campaign by championing the economic benefits of Australia hitting its vaccination targets.
On Friday the big four professional services firms launch the “Vax Return” initiative through a major newspaper advertising campaign that will highlight the role business can play in helping the country end lockdowns and open its borders by achieving an 80 per cent vaccination rate. The firms’ chief economists jointly estimate that the Covid-19 pandemic has cost the Australian economy more than $170bn since it began – but also predict a $30bn sugar hit to economic growth within the first three months of fully opening up.
Deloitte Australia CEO Adam Powick said the immediate economic benefits of opening up underscored the importance of hitting the vaccine targets.
“Vaccination is essential if Australia is to emerge as quickly as possible from disruptive cycles of lockdowns,” he said.