NT News

Rivals join forces for vaccinatio­n campaign

- LACHLAN MOFFET GRAY

FIERCE competitor­s Deloitte, EY, KPMG and PwC have banded together to support the federal government’s national vaccinatio­n campaign by championin­g the economic benefits of Australia hitting its vaccinatio­n targets.

On Friday the big four profession­al services firms launch the “Vax Return” initiative through a major newspaper advertisin­g campaign that will highlight the role business can play in helping the country end lockdowns and open its borders by achieving an 80 per cent vaccinatio­n rate. The firms’ chief economists jointly estimate that the Covid-19 pandemic has cost the Australian economy more than $170bn since it began – but also predict a $30bn sugar hit to economic growth within the first three months of fully opening up.

Deloitte Australia CEO Adam Powick said the immediate economic benefits of opening up underscore­d the importance of hitting the vaccine targets.

“Vaccinatio­n is essential if Australia is to emerge as quickly as possible from disruptive cycles of lockdowns,” he said.

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