Out there!

Old Bike Australasia - - LETTERS TO THE EDITOR -

I have en­closed an ad­ver­tise­ment from the Sydney Morn­ing Her­ald of June 7th 2014 for your re­view, con­sid­er­a­tion and feed­back as this has me com­pletely stumped. To be­gin with, the head­line “Big on safety, be­cause they’re out there” is mis­lead­ing. While it ap­pears this is an ad­vert for Hyundai cars and “they” are mo­tor­cy­cles, in my 40+ years of rid­ing mo­tor­cy­cles (as well as driv­ing cars and trucks) it has rarely been mo­tor­cy­cles “that I share the road with” that ever jeop­ar­dised my safety – it has in­vari­ably been other cars and trucks. Be­ing a 3rd gen­er­a­tion rider I can as­sure Hyundai that there is also “noth­ing more im­por­tant than my fam­ily’s safety” and although tech­nol­ogy can be use­ful it is merely a panacea for poor driv­ers in gen­eral. Look­ing close I see there is a dog pi­lot­ing this “death star” mo­tor­cy­cle, seem­ingly threat­en­ing mum, dad, Billy and Sue in their car… and the point is? What is to be in­ferred from this de­scrip­tion? Study­ing the pho­to­graph closer, I re­alise that while the ad­vert has de­picted mo­tor­cy­clists as “dog­gone” law break­ers, the ad­vert has ac­cu­rately shown the car driver’s dis­re­gard for mo­tor­cy­clists. If the pic­ture is to be be­lieved, their mo­tor­cy­clist is on the cor­rect

side of the road com­ing into a curve whereas the car is on the in­cor­rect side. There is truth in ad­ver­tis­ing, as this is typ­i­cally and ex­actly what does hap­pen! In clos­ing, while my BMW R1200RT it­self may lack such safety fea­tures as “ad­vanced avoid­ance tech­nolo­gies”, does the in­clu­sion of such in ve­hi­cles in­di­cate the fur­ther demise of ac­tual rider/driver skills?

Bryan Fowler

Oak­dale, NSW

In the size that the Hyundai ad is re­pro­duced above, the text is il­leg­i­ble, but don’t worry, it ac­tu­ally makes more sense that way. Maybe Hyundai’s “ac­ci­dent avoid­ance tech­nolo­gies” ex­tend to cars that drive them­selves while the driver is busy tex­ting, sit­ting in the out­side lane on a multi-lane road. – Ed

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