End of the road
For Buell. Again.
EBR CEO Erik Buell filed for Chapter 128 protection in late April, which puts the iconic US company into courtappointed receivership. However he has not discounted yet another resurrection for the company, which has more than US$20 million in outstanding liabilities. India’s largest motorcycle manufacturer, Hero MotoCorp Ltd., has a 49% stake in Erik Buell Racing, (purchased in 2013 for US$25 million) and according to several reports, may make a bid to take over the operation. Buell founded his company 31 years ago, working from a shed in Mukwongo, Wisconsin, and later sold out to Harley-Davidson. This arrangement endured until H-D pulled the pin in 2009, and Buell restructured to continue on his own while actively seeking a partner. Hinting that all is not yet lost, Buell said, “To say this setback is a disappointment does not begin to express what I feel right now. I am personally grateful for the support of our outstanding workers, customers and vendors. While this is a sad ending, I personally hope for a new and better beginning. EBR has been distributed in Australia by Urban Moto Imports, which recently took over the importation of Royal Enfield motorcycles.