End of an era for Triumph in Sydney

After an association with the brand that began with Tom Byrne in Wentworth Avenue in Sydney’s thenmotorcycle hub in the 1970s, Procycles (formerly Tom Byrne Pty Ltd) will no longer handle the iconic British brand.

In a statement to the industry, Procycles Financial Controller Edward Hope said, “We were there in 1983 when the old Triumph factory was run by the Meriden Workers Group. We were the NSW distributor until 1986 and we were the first NSW dealer to be appointed in the early 1990’s when John Bloor brought the Triumph name and started to manufacture the bikes in the factory at Hinckley. And we lived through the great fire which destroyed the old factory in 2002.” “But unfortunately, we now have to face life without Triumph as Peter Stevens Motorcycles, the Triumph motorcycle distributor from Victoria, has decided to take back the franchise in order to establish a new retail network in Sydney, similar to Melbourne where they dominate the market.” “Procycles will now concentrate on our core brands BMW, KTM and Suzuki. They all have exciting new models and expanded ranges coming to Australia and we are looking forward to embracing this new direction,” Mr Hope said. “Both of our showrooms will now undertake extensive renovations and updates, ready for a new era.”