Free web­site list­ing op­por­tu­nity for In­digo tourism busi­nesses

Ovens & Murray Advertiser - - NEWS -

AS part of an am­bi­tious strat­egy In­digo Shire Coun­cil hopes to get ev­ery lo­cal tourism busi­nesses on­line to pro­mote the re­gion and mo­ti­vate po­ten­tial vis­i­tors through a com­pelling dig­i­tal pres­ence.

Coun­cil’s tourism team is work­ing with tourism op­er­a­tors from across the shire to put their busi­ness in front of over one mil­lion vis­i­tors an­nu­ally.

The Dig­i­tal Ex­cel­lence Part­ner­ship pro­vides el­i­gi­ble tourism op­er­a­tors with the op­por­tu­nity to have their busi­ness listed on the Aus­tralian Tourism Data Ware­house (ATDW) and on sev­eral web­sites, with the $295 fee fully cov­ered by In­digo Shire Coun­cil.

Along with a pres­ence through the ATDW, busi­nesses will also be fea­tured via Visit Vic­to­, Vic­to­ri­asHighCoun­ and on coun­cil’s four town web­sites (Beech­worth, Ruther­glen, Yackan­dan­dah and Chiltern).

In­digo Coun­cil tourism manger Su­san­nah Doyle said the dig­i­tal ex­cel­lence part­ner­ship pro­gram is one of the first ini­tia­tives be­ing im­ple­mented from the re­cently re­leased Tourism Strat­egy.

“Dig­i­tal Ex­cel­lence is cru­cial to grow­ing aware­ness of our towns, sur­round­ing ar­eas, prod­ucts and ex­pe­ri­ences,” she said.

“It sup­ports all our ef­forts to grow vis­i­tor num­bers, length of stay and how much they spend while they are here.

“We have al­ready em­barked on a re­view of ed­i­to­rial con­tent across all web­sites and will de­liver four beau­ti­ful web­sites, rich in con­tent and im­agery and sea­son­ally rel­e­vant.

“The Dig­i­tal Ex­cel­lence Part­ner­ship has the abil­ity to place 100 per cent of our tourism busi­nesses and tourism events in front of over one mil­lion peo­ple each year.”

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