IN­NO­VA­TION DRIVES VALVOLINE GROWTH

Valvoline’s core val­ues of in­no­va­tion, qual­ity and ex­cel­lence have seen it grow to be one of the most recog­nised and trusted brands in the lu­bri­ca­tion in­dus­try

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The Valvoline story be­gan in 1866 when Dr John El­lis de­vel­oped the world’s first petroleum­based lu­bri­cant for steam en­gines. The ex­cel­lent lu­bri­cat­ing prop­er­ties of this prod­uct gained a quick rep­u­ta­tion, and El­lis’ oil was soon be­ing used in steam en­gines across the United States. A short time later, El­lis trade­marked the name, making Valvoline the old­est trade­mark in the petroleum in­dus­try.

While Valvoline lu­bri­cants had been keeping the United States mov­ing for close to 40 years, it was not un­til the early 1900’s that the brand be­came widely used in automobiles of the day. Valvoline was the rec­om­mended oil for use in the Ford Model T, the world’s first mass pro­duc­tion car, cat­a­pult­ing the brand to the sta­tus of a house­hold name.

As word of Valvoline’s qual­ity products grew, so too did its de­mand in coun­tries out­side of the US. The first Valvoline oil came to Aus­tralia’s shores in 1901 in wooden bar­rels, and the brand quickly be­came a sta­ple in Aus­tralian en­gines and cul­ture.

Since be­gin­ning its spread across the globe, Valvoline has been ded­i­cated to in­no­va­tion and qual­ity. This has al­lowed Valvoline to achieve no­table mile­stones within the au­to­mo­tive and com­mer­cial in­dus­tries. In ad­di­tion to its ac­com­plish­ments in in­no­va­tion, Valvoline is a ma­jor player within motorsports. Its long ten­ure of sup­port­ing the sport be­gan in 1895, when Valvoline was used to win the first au­to­mo­bile race in the US. Since then, Valvoline has been con­sis­tently found in the win­ner’s cir­cle. From NASCAR to Bathurst, Valvoline oil is found un­der the hood of record-break­ing cars across the globe.

To­day, Valvoline’s core val­ues of in­no­va­tion, qual­ity and ex­cel­lence have seen it grow to be one of the most recog­nised and trusted brands in the lu­bri­ca­tion in­dus­try. Op­er­at­ing in more than 120 coun­tries and with a vast range of products, Valvoline oil can be found greas­ing the wheels of in­dus­tries across the globe.

VALVOLINE IN AUS­TRALIA

Valvoline was first in­tro­duced in Aus­tralia in 1901 when the Car­ri­gan brothers im­ported oil drums to the coun­try. In 1908, Jeremiah Car­ri­gan ob­tained the sole agency for Valvoline in Aus­tralia and brought ship­ments of Valvoline products here in wooden bar­rels. The Car­ri­gan busi­ness, which was a fam­ily busi­ness con­sist­ing of three brothers and a sis­ter, ran very suc­cess­fully through the years es­tab­lish­ing a sound name and rep­u­ta­tion for Valvoline’s qual­ity in the mar­ket.

In 1958, the Car­ri­gan fam­ily re­tired and it was then de­cided to es­tab­lish a Valvoline branch in Aus­tralia to take over the dis­tri­bu­tion and mar­ket­ing of its products. This was put into ef­fect in Au­gust 1958 and a small of­fice and ware­house was opened in Syd­ney. In Oc­to­ber 1958 an of­fice and ware­house was es­tab­lished in Mel­bourne. In the early part of 1959, an of­fice and ware­house was opened in Ade­laide; and just one year later a sim­i­lar es­tab­lish­ment was started in Bris­bane.

The Valvoline Aus­tralia en­tity continued to build up busi­ness un­til the end of 1963 when ne­go­ti­a­tions re­sulted in the for­ma­tion of a new com­pany, Valvoline Aus­tralia Pty Ltd, which came into ex­is­tence on Jan­uary 1, 1964.

As a re­sult, the need arose for its own blend­ing and pack­ag­ing plant which was com­pleted in July 1964 and lo­cated at Sil­ver­wa­ter. To­day, Valvoline Aus­tralia and New Zealand have seven ma­jor branches and 20 re­gional dis­trib­u­tors as well as a team based in every state and ter­ri­tory. Us­ing its own fleet, and with the help of dis­trib­u­tors, Valvoline Aus­tralia de­liver qual­ity products to cus­tomers across the en­tirety of the coun­try.

More than 90 per cent of Valvoline products are blended and pro­duced at the Syd­ney pro­duc­tion fa­cil­ity, apart from some spe­cialised products which are im­ported di­rectly from the com­pany’s op­er­a­tions in the USA and Eu­rope.

Valvoline has re­cently ex­panded pro­duc­tion ca­pa­bil­i­ties with a $15 mil­lion up­grade at the Syd­ney pro­duc­tion fa­cil­ity.

For much of Valvoline’s his­tory the fo­cus was pri­mar­ily around the au­to­mo­tive in­dus­tries. That was un­til 1994 when the com­pany es­tab­lished a mar­ket­ing al­liance in Aus­tralia with Cum­mins Inc. This was closely fol­lowed by a mar­ket­ing and tech­ni­cal al­liance in 1995 to lever­age the two brands’ strength to mar­ket heavy-duty lu­bri­cants in North Amer­ica.

This re­la­tion­ship has grown rapidly over the years, emerg­ing to be­come a strong global al­liance be­tween two of the best-known com­pa­nies in their re­spec­tive fields. The Valvoline Pre­mium Blue prod­uct is a re­sult of this al­liance, ex­clu­sively de­vel­oped via co-op­er­a­tive tech­nol­ogy and prod­uct de­vel­op­ment for the op­ti­mal per­for­mance and longevity of Cum­mins heavy-duty en­gines.

This shift in busi­ness ap­proach has seen Valvoline build ex­po­sure through a broad range of heavy-duty seg­ments and gain re­la­tion­ships with other well­known en­gine man­u­fac­tur­ers in the heavy-duty sec­tor. To­day this is one of Valvoline’s key growth ar­eas as far as grow­ing mar­ket share but most im­por­tantly re­search and de­vel­op­ment.

The lu­bri­cant re­quire­ments of Valvoline cus­tomers across a range of agri­cul­tural, trans­port, in­dus­trial and con­struc­tion sec­tors have be­come in­creas­ingly spe­cialised in re­cent years. De­vel­op­ment into specif­i­cally for­mu­lated products to en­sure the longevity, op­ti­mal per­for­mance and re­duc­tions in to­tal cost of own­er­ship is paramount and Valvoline’s ap­proach to en­sur­ing the suc­cess of its busi­ness part­ners.

Valvoline has de­vel­oped ex­per­tise in help­ing cus­tomers to im­prove op­er­a­tional cost and en­gine life cy­cle optimisation through con­tin­u­ously im­proved products and tech­ni­cal solutions. Its unique ser­vice of­fer­ing en­com­passes a highly-spe­cialised re­source base, ac­count man­age­ment pres­ence through faceto-face en­gage­ment and the re­lent­less pur­suit of achiev­ing 100 per cent cus­tomer sat­is­fac­tion.

“VALVOLINE HAS DE­VEL­OPED EX­PER­TISE IN HELP­ING CUS­TOMERS TO IM­PROVE OP­ER­A­TIONAL COST AND EN­GINE LIFE CY­CLE OPTIMISATION”

1866 1930’s 1960’s 1970’s 1980 1987 1997 2004 Present

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