INNOVATION DRIVES VALVOLINE GROWTH
Valvoline’s core values of innovation, quality and excellence have seen it grow to be one of the most recognised and trusted brands in the lubrication industry
The Valvoline story began in 1866 when Dr John Ellis developed the world’s first petroleumbased lubricant for steam engines. The excellent lubricating properties of this product gained a quick reputation, and Ellis’ oil was soon being used in steam engines across the United States. A short time later, Ellis trademarked the name, making Valvoline the oldest trademark in the petroleum industry.
While Valvoline lubricants had been keeping the United States moving for close to 40 years, it was not until the early 1900’s that the brand became widely used in automobiles of the day. Valvoline was the recommended oil for use in the Ford Model T, the world’s first mass production car, catapulting the brand to the status of a household name.
As word of Valvoline’s quality products grew, so too did its demand in countries outside of the US. The first Valvoline oil came to Australia’s shores in 1901 in wooden barrels, and the brand quickly became a staple in Australian engines and culture.
Since beginning its spread across the globe, Valvoline has been dedicated to innovation and quality. This has allowed Valvoline to achieve notable milestones within the automotive and commercial industries. In addition to its accomplishments in innovation, Valvoline is a major player within motorsports. Its long tenure of supporting the sport began in 1895, when Valvoline was used to win the first automobile race in the US. Since then, Valvoline has been consistently found in the winner’s circle. From NASCAR to Bathurst, Valvoline oil is found under the hood of record-breaking cars across the globe.
Today, Valvoline’s core values of innovation, quality and excellence have seen it grow to be one of the most recognised and trusted brands in the lubrication industry. Operating in more than 120 countries and with a vast range of products, Valvoline oil can be found greasing the wheels of industries across the globe.
VALVOLINE IN AUSTRALIA
Valvoline was first introduced in Australia in 1901 when the Carrigan brothers imported oil drums to the country. In 1908, Jeremiah Carrigan obtained the sole agency for Valvoline in Australia and brought shipments of Valvoline products here in wooden barrels. The Carrigan business, which was a family business consisting of three brothers and a sister, ran very successfully through the years establishing a sound name and reputation for Valvoline’s quality in the market.
In 1958, the Carrigan family retired and it was then decided to establish a Valvoline branch in Australia to take over the distribution and marketing of its products. This was put into effect in August 1958 and a small office and warehouse was opened in Sydney. In October 1958 an office and warehouse was established in Melbourne. In the early part of 1959, an office and warehouse was opened in Adelaide; and just one year later a similar establishment was started in Brisbane.
The Valvoline Australia entity continued to build up business until the end of 1963 when negotiations resulted in the formation of a new company, Valvoline Australia Pty Ltd, which came into existence on January 1, 1964.
As a result, the need arose for its own blending and packaging plant which was completed in July 1964 and located at Silverwater. Today, Valvoline Australia and New Zealand have seven major branches and 20 regional distributors as well as a team based in every state and territory. Using its own fleet, and with the help of distributors, Valvoline Australia deliver quality products to customers across the entirety of the country.
More than 90 per cent of Valvoline products are blended and produced at the Sydney production facility, apart from some specialised products which are imported directly from the company’s operations in the USA and Europe.
Valvoline has recently expanded production capabilities with a $15 million upgrade at the Sydney production facility.
For much of Valvoline’s history the focus was primarily around the automotive industries. That was until 1994 when the company established a marketing alliance in Australia with Cummins Inc. This was closely followed by a marketing and technical alliance in 1995 to leverage the two brands’ strength to market heavy-duty lubricants in North America.
This relationship has grown rapidly over the years, emerging to become a strong global alliance between two of the best-known companies in their respective fields. The Valvoline Premium Blue product is a result of this alliance, exclusively developed via co-operative technology and product development for the optimal performance and longevity of Cummins heavy-duty engines.
This shift in business approach has seen Valvoline build exposure through a broad range of heavy-duty segments and gain relationships with other wellknown engine manufacturers in the heavy-duty sector. Today this is one of Valvoline’s key growth areas as far as growing market share but most importantly research and development.
The lubricant requirements of Valvoline customers across a range of agricultural, transport, industrial and construction sectors have become increasingly specialised in recent years. Development into specifically formulated products to ensure the longevity, optimal performance and reductions in total cost of ownership is paramount and Valvoline’s approach to ensuring the success of its business partners.
Valvoline has developed expertise in helping customers to improve operational cost and engine life cycle optimisation through continuously improved products and technical solutions. Its unique service offering encompasses a highly-specialised resource base, account management presence through faceto-face engagement and the relentless pursuit of achieving 100 per cent customer satisfaction.
“VALVOLINE HAS DEVELOPED EXPERTISE IN HELPING CUSTOMERS TO IMPROVE OPERATIONAL COST AND ENGINE LIFE CYCLE OPTIMISATION”
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