Di­a­mond Reo res­ur­rected

Owner Driver - - Tech Briefs -

TER­MI­NAL TRAC­TORS firm Daysworth In­ter­na­tional has re­ju­ve­nated the Di­a­mond Reo truck brand.

A one-time White Mo­tor Cor­po­ra­tion sub­sidiary in the US, Di­a­mond Reo was a heavy-duty road truck that graced Aus­tralian high­ways over the past three decades but the firm hit the wall in 2013. Vo­danovich Brothers, then trad­ing as the Aus­tralian Di­a­mond Reo, as­sem­bled and sold the Di­a­mond Reo Gi­ant in the 1980s.

Now, Daysworth has taken the cov­ers off its sub­sidiary’s two new mod­els – the Di­a­mond Reo Gi­ant 540hp (403kW) 6x4 prime mover and the 8x4 rigid.

The Aus­tralian truck mar­ket is one of the world’s most com­pet­i­tive, but Daysworth CEO Chris Catto be­lieves there’s a place for Di­a­mond Reo here.

“Clearly the truck mar­ket is huge, so we’re not try­ing to be ev­ery­thing to ev­ery­one,” Catto tells Owner//Driver.

“But we be­lieve there are seg­ments that we can serve the trans­port com­mu­nity re­ally well.”

Catto says Di­a­mond Reo will be aim­ing at in­ner-city haulage for prime movers and the con­struc­tion range with its 8x4.

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