Diamond Reo resurrected
TERMINAL TRACTORS firm Daysworth International has rejuvenated the Diamond Reo truck brand.
A one-time White Motor Corporation subsidiary in the US, Diamond Reo was a heavy-duty road truck that graced Australian highways over the past three decades but the firm hit the wall in 2013. Vodanovich Brothers, then trading as the Australian Diamond Reo, assembled and sold the Diamond Reo Giant in the 1980s.
Now, Daysworth has taken the covers off its subsidiary’s two new models – the Diamond Reo Giant 540hp (403kW) 6x4 prime mover and the 8x4 rigid.
The Australian truck market is one of the world’s most competitive, but Daysworth CEO Chris Catto believes there’s a place for Diamond Reo here.
“Clearly the truck market is huge, so we’re not trying to be everything to everyone,” Catto tells Owner//Driver.
“But we believe there are segments that we can serve the transport community really well.”
Catto says Diamond Reo will be aiming at inner-city haulage for prime movers and the construction range with its 8x4.