Volvo’s new safety cam­paign

Owner Driver - - Tech Briefs -

THE AV­ER­AGE age of truck drivers in Aus­tralia may be ris­ing, but the safety fo­cus is in­creas­ingly on youth, with Volvo Trucks Aus­tralia’s new ef­fort aimed at im­prov­ing safety for young peo­ple around trucks.

The ‘See And Be Seen’ cam­paign and ed­u­ca­tion pro­gram seeks to raise aware­ness among teenagers and young adults around heavy ve­hi­cles on the road and high­light po­ten­tial dan­gers.

Volvo says two key as­pects it aims to em­pha­sise as part of the pro­gram are: 90 per cent of all traf­fic ac­ci­dents in­volve hu­man fac­tors, such as lack of at­ten­tion and mis­judge­ment; and truck drivers have limited vis­i­bil­ity close to the cab, and to pre­vent ac­ci­dents be­tween heavy ve­hi­cles and cy­clists, we need to make sure that cy­clists see and are seen.

Part of the pro­gram in­cludes a 45-minute class­room train­ing ses­sion, which cov­ers how and why ac­ci­dents hap­pen be­tween heavy ve­hi­cles and un­pro­tected road users, along with tools to test aware­ness of safety risks and con­se­quences. A video has also been pro­duced to as­sist in­struc­tors in their train­ing.

The pro­gram com­ple­ments the com­pany’s ex­ist­ing cam­paigns, in­clud­ing the Stop Look Wave pro­gram aimed at 5 to 12-year-olds.

“Re­search shows that ac­ci­dents in­volv­ing trucks and cars are on the de­cline due to im­proved safety tech­nol­ogy such as the Volvo Trucks’ Lane Keep­ing As­sist, Volvo Dy­namic Steer­ing and nu­mer­ous other safety fea­tures that are en­gi­neered into our trucks,” Volvo Group Aus­tralia vice pres­i­dent of mar­ket­ing and com­mu­ni­ca­tions Tere­sia Fors says.

“How­ever ac­ci­dents in­volv­ing un­pro­tected road users – such as cy­clists, pedes­tri­ans and mo­tor­bike rid­ers – are on the in­crease.

“Safety is one of Volvo’s core val­ues. It is part of our clear vi­sion to de­velop prod­ucts and sys­tems that pre­vent ac­ci­dents from hap­pen­ing, and the con­se­quences that could oc­cur in the event of an ac­ci­dent.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.