An­gela Poole De­signs

Ever wanted to launch your own craft range? Pi's for­mer com­mis­sion­ing edi­tor ex­plains how she made her dream come true via HOCHANDA

Papercraft Inspirations - - BEHIND THE SCENES - Visit www.an­ge­lapoole.co.uk to see An­gela's prod­ucts in ac­tion and to pur­chase them via her se­cure store

De­sign­ing for my own craft brand has been a life­long dream of mine. I made the de­ci­sion in June 2017 not to re­turn to work after hav­ing my se­cond child. It wasn’t an easy de­ci­sion to make, as I loved my job as Com­mis­sion­ing Edi­tor of Pa­per­craft in­spi­ra­tions mag­a­zine. A few months later, I came up with the idea of turn­ing an old and al­most for­got­ten pa­per­craft tech­nique, known as dis­solv­ing pic­tures, into a die set for card mak­ing and scrap­book­ing to­day. It was a long process cal­cu­lat­ing the best an­gles for the cuts and how to make it easy for a crafter to con­nect the pieces to­gether. I have ring binders at home that are filled to the brim with sketches and di­a­grams, show­ing how the die set evolved over sev­eral months. Even­tu­ally, I was able to get a pro­to­type die made. The orig­i­nal dies had rather chunky edges and small win­dows which we later opened out for bet­ter vis­i­bil­ity when po­si­tion­ing the dies. Up un­til that point, I’d been cut­ting each Magic Win­dow out by hand and it took ab­so­lutely ages. Even though the pro­to­type needed to be de­vel­oped fur­ther, I knew I was hold­ing a prod­uct that worked and it was ex­cit­ing to think that other crafters might love the idea as much as I did!

TV screen test train­ing

We made the de­ci­sion to launch our brand and new prod­uct re­leases on TV first. Rich, my part­ner and busi­ness part­ner, called HOCHANDA one day just to ask how we might go about ar­rang­ing a meet­ing with a buyer and they sug­gested that we pop over the very next day – and we did! From that very first meet­ing, we felt that HOCHANDA was the right chan­nel for us, as ev­ery­one there is so sup­port­ive and friendly.

Be­fore our first show, I needed to at­tend a train­ing course with a screen test – which was very daunt­ing! Rich and I learnt lots of tips and ad­vice for how to demo in front of the cam­era, plus how the

re­mote-con­trolled cam­eras work too. It was sur­pris­ing to see how empty the stu­dio is dur­ing film­ing.

The launch day ar­rives

When we ar­rived at HOCHANDA on the morn­ing of our launch show, we were told that so many peo­ple had pur­chased our prod­ucts al­ready, that we needed to re­lease more stock, oth­er­wise we would have to can­cel the show al­to­gether! Thank­fully, we were able to give them more stock but even then, we had no idea what was about to hap­pen.

I can’t em­pha­sise enough just how ner­vous I was be­fore that first show. We were rather am­bi­tious that day, as we had made the de­ci­sion to make our web­site live dur­ing the show too, so it re­ally was a live launch! It was such a rush to get set up and ready that my nail pol­ish wasn’t even dry when we went live!

Ten-minute TV sell out

I had hoped that crafters would love our prod­ucts as much as we do, but I had no idea that we would sell out of the Magic Win­dows Slide & Re­veal die set within the first ten min­utes of the show! It was such a shock and I’m so thank­ful to cus­tomers for mak­ing it such a suc­cess.

HOCHANDA he­roes

I still get very ner­vous be­fore a show. I can hap­pily talk about our prod­ucts all day – but be­hind the cam­era rather than in front of it! The pre­sen­ters at HOCHANDA are fan­tas­tic though, as they help you to feel com­fort­able and ‘al­most’ for­get that you’re craft­ing in front of an au­di­ence on live TV!

Look­ing to the fu­ture

In­no­va­tion will re­main a fo­cus of our brand. I’m pas­sion­ate about pa­per­craft and paper en­gi­neer­ing and I want our prod­ucts to con­tinue to sur­prise and de­light. Watch this space and look out for us on HOCHANDA again in 2019, as we have some in­cred­i­ble prod­ucts lined up. I want to tell you about them now... but you’ll have to wait just a lit­tle longer!

An­gela's Magic Win­dow Slide & Re­veal die has taken the craft world by storm

Above: The Magic Win­dow dies were a sell out suc­cess!Below: An­gela and the team cre­ated an amaz­ing back­drop

An­gela con­quered her pre-cam­era nerves to craft live

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