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WILL PART­NER­ING UP WITH ONE OF THE BEST CAR MAK­ERS IN THE WORLD HELP AMD’S NEW PROD­UCT LAUNCH? MARK WIL­LIAMS PON­DERS THE SIT­U­A­TION

PC & Tech Authority - - TECHDESK | NEWS -

At the time of writ­ing, AMD’s Thread­rip­per 2 launch is just around the cor­ner. AMD is so ex­cited about it that it’s pulling favours through its For­mula 1 spon­sor­ship ties with Fer­rari to get some help with Thread­rip­per 2’s launch at Fer­rari’s head­quar­ters in Maranello.

Af­ter Com­pu­tex where a Thread­rip­per 2, sport­ing 32-cores and 64-threads was demon­strated op­er­at­ing un­der a beefy but other­wise stan­dard air cooler; up­stag­ing In­tel’s 28-core HEDT CPU demon­stra­tion that had been shown off the day be­fore, but which turned out to be over­clocked to 5GHz and us­ing a spe­cialised cool­ing sys­tem that it­self drew over a kilowatt; with­out any im­me­di­ate com­pe­ti­tion from In­tel is would seem that AMD will get to en­joy the halo ef­fect of such a beastly prod­uct, at least for a lit­tle while.

The ques­tion is will that halo ef­fect turn into more mar­ket share? De­pend­ing on who you ask, AMD cur­rently sits any­where from 6% through to 40%, per Jaimie at Leader Com­put­ers and John and TI Com­put­ers’ ob­ser­va­tions. Ei­ther way, AMD still have to take the ght to In­tel and Thread­rip­per 2 which will top out with dou­ble the core count of the orig­i­nal Thread­rip­per 1 and should drop into the very same moth­er­boards with just a BIOS up­date, should go a long way in get­ting more sales.

How In­tel re­spond will be quite in­ter­est­ing. The afore­men­tioned 28-core CPU that was demon­strated at Com­pu­tex sat in a socket that’s typ­i­cally re­served for server grade pro­ces­sors. It’s un­known at this stage if it marks a turn­ing point in In­tel’s HEDT line-up where they start shar­ing sock­ets with server pro­ces­sors, but with of­fer­ings with core counts in the low to mid 20’s, even Thread­rip­pers 2’s sec­ond best of­fer­ing at 24-cores will start to give In­tel grief, let alone the big boy 32-core op­tion.

How clock speeds come into the equa­tion with these crazy core counts is yet to be seen, and may yet af­fect per­for­mance re­sults (ex­pect low to mid 3GHz), but for now AMD has some for­ward mo­men­tum. Let’s hope for the sake of com­pe­ti­tion and ul­ti­mately prices that it makes a big splash.

Thread­rip­per 2’s first pub­lic show­ing at Com­pu­tex re­cently

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