SHOP TALK

PC & Tech Authority - - TECHDESK | NEWS -

IN YOUR EX­PE­RI­ENCE WITH HEDT (HIGH END DESK­TOP) SALES, HOW WOULD YOU RATE AMD’S CUR­RENT SHARE OF THE HEDT MAR­KET? HOW MUCH OF AN IM­PACT DO YOU THINK THREAD­RIP­PER 2 WILL MAKE WHEN IT LANDS?

JAIMIE, LEADER COM­PUT­ERS:

“While we have seen an in­crease in AMD sales since the Ryzen launch, the mar­ket share per­cent­age at the high end is still skewed heav­ily in In­tel’s favour, ap­prox­i­mately 15 to 1

Ryzen has ce­mented its place as a good value propo­si­tion in en­try to mid-level, and Thread­rip­per has a proven fol­low­ing at the top of the tree, but the pro­hib­i­tive cost means we see much more In­tel i7 and even i9 taken be­fore the Thread­rip­per. The 1900X is a very rea­son­ably priced chip, but the peo­ple shop­ping in that price range al­most al­ways choose an 8700K In­tel in­stead. The other Thread­rip­per chips are both well over a grand, which means In­tel’s Ex­treme CPU ter­ri­tory. The guys and gals who play here are very comfortable buying the proven In­tel prod­uct and less likely to take a chance on the AMD un­less they have been long time hard­core AMD fans.

With time I think the mar­ket share will in­crease, and if Thread­rip­per2 is an­other big im­prove­ment that will help, but AMD has 10 years of mar­ket ab­sence to make up for at this end of the mar­ket, it will take time for them to win back the con­fi­dence of the Power Users and be con­sid­ered a main­stream al­ter­na­tive to In­tel. It is al­ways best when you have op­tions, as it keeps prices rea­son­able, so hope­fully the per­for­mance bat­tle is a win­ner for any­one buying a new PC.”

JOHN, TI COM­PUT­ERS:

“In my ex­pe­ri­ence with HEDT sales, AMD’s cur­rent share of the HEDT mar­ket is around 40%. Their most ad­vanced CPU, the Thread­rip­per 2’s top spec CPU, has an as­tound­ing 32 cores and 64 threads. This line of CPUs runs sig­nif­i­cantly faster with cre­ative work­loads, such as ren­der­ing graph­ics in Blender, es­pe­cially when com­pared to In­tel’s lead­ing CPU, the Core i9. With such an im­pres­sive per­for­mance, this will have a sig­nif­i­cant im­pact on the mar­ket.”

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