Intel hires Radeon boss Raja Koduri to challenge AMD, Nvidia in high-end discrete graphics

Forget low-end integrated graphics cores: Intel just declared war on the graphics market by hiring AMD’S graphics chief.

Intel dropped a bombshell recently, confirming that the company has hired AMD’S former graphics guru, Raja Koduri, heading up a new group to design high-end discrete graphics for “a broad range of computing segments.”

Koduri, who will start in December, will head up the newly-formed Core and Visual Computing Group, Intel said. Koduri’s leaving AMD led to speculation that he would head to Nvidia or Intel, the other two leaders in the PC graphics space. What wasn’t known, though, was whether he would be involved in PC graphics, or something tangential, such as AI.

Intel, though, apparently hasn’t given up on the PC. Intel representatives declined to confirm whether Koduri’s new role as head of

the Core and Visual Computing Group will specifically include PC graphics, but his new title certainly implies it.

“We have exciting plans to aggressively expand our computing and graphics capabilities and build on our very strong and broad differentiated IP foundation,” said Murthy Renduchintala, Intel’s chief engineering officer, in a statement. “With

Raja at the helm of our Core and Visual Computing Group, we will add to our portfolio of unmatched capabilities, advance our strategy to lead in computing and graphics, and ultimately be the driving force of the data revolution.”

Koduri has 25 years in the graphics business, most recently leading AMD’S effort to develop its own high-end graphics chip, known as “Vega” ( go.pcworld.com/vega).

“I have admired Intel as a technology leader and have had fruitful collaborations with the company over the years,” Koduri said in a statement. “I am incredibly excited to join the Intel team and have the opportunity to drive a unified architecture vision across its world-leading IP portfolio that help’s accelerate the data revolution.”

AMD, who will now have to find a replacement for Koduri, seemed to imply that the newfound spirit of detente that began with a joint Intel CORE-AMD Radeon chip (see page 13) may be over. Now, the two companies could be back at it in court. “We have a very strong graphics team and will continue our focus on building great products,” an AMD spokesman said in a statement to Venturebeat. “We also have industry-leading graphics [intellectual property] IP and, if necessary, will vigorously defend it.”

In addition, an AMD spokesman told Pcworld: “It is standard practice for all AMD employees to sign an agreement that includes post-employment confidentiality and non-solicitation obligations. Other companies are familiar with this requirement and they understand their legal obligation to protect and maintain the confidentiality of AMD’S information and ensure compliance with non-solicitation obligations. AMD fully anticipates that any well-represented and well-advised company would not seek to taint their own intellectual property by attempting to use or access AMD’S confidential information or IP. The industry is well aware that AMD has industry-leading graphics IP and, if necessary, we will vigorously defend it.”

What this means for you: Oh, wow. Oh, WOW. Nvidia and AMD just got some new competition in the graphics space. What isn’t known in whether this will include the PC, but it could. Color us really, really, excited—but let’s hope that the competition happens in the marketplace, and not the courtroom.