NEW MANUFACTURER BRAND CONCEPT
BOLD NEW DESIGN DICTATES A NEW DIRECTION FOR VAUXHALL PRODUCTION CARS
fter being part of Groupe PSA for little more than a year, Vauxhall recently revealed a teaser image of its GT X Experimental brand concept for the mid-2020s. The final design will attempt to reflect the company’s core values – British, Ingenious, Progressive and Approachable – and provide a template for the look of the manufacturer’s future production cars.
Due to be revealed in full later this year, the GT X Experimental is the first car to feature the new Vauxhall face. The concept follows the “Vauxhall Compass”, a design structure at the front end of the host vehicle, and one which features two prominent axes intersecting the Griffin emblem. One axis takes follows the line of bonnet centre crease, while the other is drawn out of sharpangled, nose-end daytime running lights. The middle-positioned Griffin forms the focal point of the design.
Headlights, daytime running lights, cameras and driving
assistance sensors join the badge in being framed and protected by a unique design element reminiscent of the eye slot of a motorbike helmet. Named Vizor, the part makes its debut on the GT X Experimental and will give all Vauxhall models a new, distinctive face.
“Design is now at the heart of everything we do,” said Mark Adams, Vauxhall’s VP of Design. “We intend to truly differentiate the brand, making it more relevant to the firm’s core values. Design inspiration is all around us in the UK – from the bold ingenuity of James Dyson to the work of Jonathan Ive – and our new brand concept embodies all of it.”
Groupe PSA’s ownership of our favourite brand is already working wonders; published results show £448m operating profits in the first half of 2018 compared to a loss of £196m under GM rule in 2016. The popularity of the new Insignia and Grandland X have contributed to making VauxhallOpel profitable for the first time in two decades. Nice one, PSA!