NEW MAN­U­FAC­TURER BRAND CON­CEPT

BOLD NEW DE­SIGN DIC­TATES A NEW DI­REC­TION FOR VAUX­HALL PRO­DUC­TION CARS

Performance Vauxhall - - NEWSFEED -

fter be­ing part of Groupe PSA for lit­tle more than a year, Vaux­hall re­cently re­vealed a teaser im­age of its GT X Ex­per­i­men­tal brand con­cept for the mid-2020s. The fi­nal de­sign will at­tempt to re­flect the com­pany’s core val­ues – Bri­tish, In­ge­nious, Pro­gres­sive and Ap­proach­able – and pro­vide a tem­plate for the look of the man­u­fac­turer’s fu­ture pro­duc­tion cars.

Due to be re­vealed in full later this year, the GT X Ex­per­i­men­tal is the first car to fea­ture the new Vaux­hall face. The con­cept fol­lows the “Vaux­hall Compass”, a de­sign struc­ture at the front end of the host ve­hi­cle, and one which fea­tures two prom­i­nent axes in­ter­sect­ing the Grif­fin em­blem. One axis takes fol­lows the line of bon­net cen­tre crease, while the other is drawn out of sharpan­gled, nose-end day­time run­ning lights. The mid­dle-po­si­tioned Grif­fin forms the fo­cal point of the de­sign.

Head­lights, day­time run­ning lights, cam­eras and driv­ing

as­sis­tance sen­sors join the badge in be­ing framed and pro­tected by a unique de­sign el­e­ment rem­i­nis­cent of the eye slot of a mo­tor­bike hel­met. Named Vi­zor, the part makes its de­but on the GT X Ex­per­i­men­tal and will give all Vaux­hall mod­els a new, dis­tinc­tive face.

“De­sign is now at the heart of ev­ery­thing we do,” said Mark Adams, Vaux­hall’s VP of De­sign. “We in­tend to truly dif­fer­en­ti­ate the brand, mak­ing it more rel­e­vant to the firm’s core val­ues. De­sign in­spi­ra­tion is all around us in the UK – from the bold in­ge­nu­ity of James Dyson to the work of Jonathan Ive – and our new brand con­cept em­bod­ies all of it.”

Groupe PSA’s own­er­ship of our favourite brand is al­ready work­ing won­ders; pub­lished re­sults show £448m op­er­at­ing prof­its in the first half of 2018 com­pared to a loss of £196m un­der GM rule in 2016. The pop­u­lar­ity of the new In­signia and Grand­land X have con­trib­uted to mak­ing Vaux­hal­lOpel prof­itable for the first time in two decades. Nice one, PSA!

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