DuPont has the right ingredient

DUPONT Nutrition & Health is celebrating after its “Howaru Shape” probiotic won the Ingredient of the Year category at NutraIngedients-Asia Awards which took place in Singapore last Mon.

The awards aim to recognise “true innovation and cutting edge research” in healthy foods, supplements and nutrition.

Howaru Shape is the product of “outstanding gold standard science and extensive global consumer research,” DuPont said, and is a brand new probiotic and prebiotic that appeals to consumers seeking to control their weight and improve their body shape, without changes in daily diet or exercise.

The company said a series of safety and efficacy studies along with a clinical trial had demonstrated that Howaru Shape can deliver a “clinically significant reduction in total body fat mass, trunk fat and waist circumference”.

DuPont cited consumer insight research indicating that socalled “Weight Strugglers” are an important segment among health and wellness shoppers who are concerned about weight related health issues, but who cannot seem to overcome barriers that prevent attaining a healthy weight.

The company has a significant presence in microbiome science and pre- and pro-biotics, and works with manufacturers to help develop new products, brand growth and differentiation.

The award was accepted on behalf of DuPont by Andrew Henriksson, principal application specialist, who said he was “extremely proud of the entire DuPont team on working together on the submission”.

For more information see www.danisco.com/Shape.