New Price­line di­rec­tion

Pharmacy Daily - - News -

PRICE­LINE Phar­macy has un­veiled its new brand propo­si­tion with a tele­vi­sion com­mer­cial re­cently launch­ing to de­clare to Aus­tralians “There’s no place like Price­line”.

With 475 stores in­clud­ing 334 phar­ma­cies across the coun­try, the re­tailer is high­light­ing its broad ac­ces­si­bil­ity and with its wide range of prod­ucts, brand­ing as the “one-stop-shop for ev­ery­thing a cus­tomer needs and wants in health and beauty”.

Price­line gen­eral man­ager Ta­ma­lin Mor­ton said, “There is no other re­tailer in the coun­try of­fer­ing our ex­ten­sive prod­uct range and per­son­alised ser­vices so we are am­pli­fy­ing our point of dif­fer­ence as the des­ti­na­tion for ev­ery­thing in health and beauty for any age or any stage of life.

“We stay ahead of the mar­ket to de­liver un­ri­valled prod­uct ranges and we in­vest in train­ing our Phar­ma­cists and Beauty Ad­vi­sors to pro­vide tai­lored ad­vice to cus­tomers,” Mor­ton said.

The brand di­rec­tion was re­cently an­nounced to the com­pany’s fran­chise part­ners, and is now be­ing rolled out across me­dia ad­ver­tis­ing and in stores.

The com­pany also re­in­forced its health and beauty lead­er­ship last week by show­cas­ing its “big range of new and cult prod­ucts” to more than 200 so­cial me­dia in­flu­encers and me­dia rep­re­sen­ta­tives at its lat­est The Beauty Pre­scrip­tion event in Syd­ney.

Items on dis­play in­cluded 22 ex­clu­sive brands and ranges such as An­dalou Nat­u­ral, Barry M, b.tan, Franck Provost, Yes To and more.

At­ten­dees (pic­tured) in­cluded Price­line Phar­macy makeup di­rec­tor, Sarah Laid­law; hair di­rec­tor Ken­neth Stod­dart; Price­line Sis­ter Ita But­trose; API ceo and man­ag­ing di­rec­tor, Richard Vin­cent; and Price­line gen­eral man­ager Ta­ma­lin Mor­ton.

The new TVC can be viewed at phar­ma­cy­daily.com.au/videos.

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