Guardian loyalty lifts

GUARDIAN Pharmacy is celebrating the success of its Caring4Community (C4C) in-store initiative which has lifted customer loyalty while raising more than $4,500 donated to local groups.

Pharmacy participation in the program has doubled in less than twelve months.

Organisations benefiting from donations include Cystic Fibrosis charity ‘65 roses,’ Meals on Wheels Toowoomba, Guardian Angels, Camp Quality, St Vincent De Paul, Midwest Charity Begins at Home and the Delta Society.

Guardian Pharmacy General Manager Brian Tomlin said that the program had also exceeded expectations in terms of providing a way to inspire teams with relevant sales tools and empower them to proudly own the program in-pharmacy, drive sales and support a good cause in the process.